Peter Brabeck - Nestle Ceo

1. Introduction:

In order to handle the pressure of developing a multinational corporation, not only do you need a big ego but also other traits such as creativity, honesty, sharp perception and so on. There are a lot of great leader out there, however, we decided to choose Peter Brabeck - the chairman and former CEO of the Nestlé group for our investigation.

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• About Nestle:

Neslte is a  transnational food and beverage company headquartered in Vevey, Vaud, Switzerland. It is also the largest food company in the world on the scale of renenues. Nestle was founded in 1866 by Henri Nestle. There products included  include medical food, baby food, pet foods,  breakfast cereals, bottled water, coffee and tea, dairy products, ice cream, frozen food, confectionery and snacks. Nestle ranked #1 on Fortune Global as the most profitable corporation in the world.

1. Early life:

1. Childhood and Schooling
2. Secondary educational background

After graduating from high school, Brabeck-Letmathe enrolled at the University of World Trade in Vienna, where he studied economics.

http://www.nestle.com/aboutus/management/boardofdirectors/peterbrabeckletmathe

1. Career background

He began to participate in the Nestle network at Austria in 1968 as a salesman. Thanks to his persistent determination, shortly after, Peter was promoted to specialist of new products and executor of oversea branches. Peter Brabeck Letmathe has continually worked for 18 years in Chile, Ecuador and Venezuela

In 1987, he moved to work at the headquarters of Nestle located in Vevey, Switzerland as a Senior Vice-President in charge of Culinary Products Division. In 1992, he was appointed executive vice-president of Nestlé S.A. During this period, Peter had implemented unique branding policy for nestle, particularized by a stringent hierarchy of strategic brands on the global, regional and local level.

In 1997, he was elected as a member of the Board of directors. "When you stop growing means you start dying", saying Peter Brabeck Letmathe famous when he was CEO of Nestlé confirmed the change in strategy and determination to regain the Nestlé brand. While most food companies or retain size or narrowed to ensure profitability.

Mr. Peter Brabeck-Letmathe served as a Member of Executive Board at Nestlé S.A., a holding Company of Nestle Philippines, Inc. Mr. Brabeck-Letmathe has been leading Nestlé Group since 1997. He served as the Chief Executive Officer of Nestlé S.A. from 1997 to April 2008. Mr. Brabeck-Letmathe joined Nestle SA in 1968 and served as its General Manager since 1992. He served as an Executive Vice President of Nestlé S.A., since January 1992 and devised and implemented its brand strategy, consisting of a clear hierarchy of strategic brands on the global, regional and local level. He served as the Chief Executive Officer since April 1998. He served as Chief Executive Officer/Managing Director of Nestlé Ecuador since 1981, as the President and the Managing Director, Chairman and Chief Executive Officer of Nestlé Venezuela since 1983, as Senior Vice President in Charge of the Culinary Products Division of Nestlé, International headquarters Vevey since 1987 and Executive Vice President of worldwide responsibility for Strategic Business Group 2, Marketing, Communication and Public Affairs of Nestlé S.A. since 1992. He served as the Salesman and Specialist for new products at Nestlé, Austria since 1968 and served as a National Sales Manager and Director of Marketing of Nestlé, Chile from 1970 to 1980. He has been Chairman of Delta Topco since 2012. He serves as the Chairman of Nestlé Health Science S.A. He serves as Vice Chairman of L'Oreal India Pvt. Ltd. He has been the Vice Chairman of the Board of Dreyer's Grand Ice Cream Holdings, Inc., since June 26, 2003. He has been Vice Chairman of L'Oreal SA since April 26, 2005 and L'Oréal (FR) (L’Oréal SA) since 1997. He serves as Vice Chairman of Winterthur (Switzerland). He served as the Chairman of Nestlé S.A. since April 14, 2005. He served as Vice Chairman of Alcon, Inc. until May 2, 2006, Nestlé S.A., from 2001 to April 14, 2005 and Credit Suisse Group AG from 2000 to April 2005. He served as Vice-Chairman at Credit Suisse AG and Credit Suisse Group AG from 2008 to May 9, 2014 and served as its Director from 1997 to May 9, 2014. He served as Vice Chairman at Credit Suisse (USA), Inc. He also served as Vice-Chairman of AXA Leben AG (formerly, Winterthur Life Insurance Company) and AXA Versicherungen AG (formerly, Winterthur Group). He has been a Director of L'Oreal SA, Credit Suisse Group AG and Credit Suisse (USA), Inc., since 1997. He has been Director of Exxon Mobil Corporation and Delta Topco Limited, Jersey since May 26, 2010. He serves as a Member of Foundation Board at World Economic Forum. He serves as a Director of L'Oreal USA, Inc. He serves as a Director of Nestle India Ltd. He also serves as a Director of Dreyer's Grand Ice Cream Holdings Inc., Gesparal, The Controlling Holding Company and L'Oréal USA, Inc. He has been a Director of Nestlé S.A. since 1997. He served as a Director of AXA Leben AG and AXA Versicherungen AG. He served as a Director of Roche Holding AG from 2000 to March 2, 2010. He served as a Director at Alcon, Inc. from 2002 to May 2, 2006 and Lead Independent Director of Credit Suisse Group AG from March 2001 to 2002. He served as a Director of Winterthur Swiss Insurance. He serves as Member of ERT (European Round Table of Industrialists), the Bretton Woods Committee's International Council, as well as of the International Association for the Promotion and Protection of Private Foreign Investments (APPI) and Avenir Suisse. He serves as Deputy Chairman of Prince of Wales International Business Leaders Forum, Great Britain. He received an award of La Orden Mexicana del Aguila Azteca Schumpeter Prize for outstanding contribution in Economics, Austrian Cross of Honour for service to the Republic of Austria. Mr. Brabeck-Letmathe graduated from the University of World Trade in Vienna with a Degree in Economics.

1. Personatily traits:

During the 90s, Nestle did not earn the investment returns from the food industry, especially food for children. However, when Peter Brabeck came to power in 1997, people looking at him in another way.

Nestlé's success Brabeck-Letmathe orginated largely from his unique ability to guide a global company. Brabeck-Letmathe stressed communication as an integral part of his leadership style.  His focused mainly on "social networks" to promote the company. Currently, Nestle have an online presence on all pages social networks likes: Facebook, instagram,… Such as, employee advocates are now Brand Ambassadors. For example, once employees will share images and news of the Nestle company.  Naturally, people will find out and turn to them with questions about. Besides, he also researches and created many ways to enhance your brand to let people know such as games, magazine Advertising, public event and online advertising. He once said to the media: "We are not branding advertising campaign by the noise. Nestle create a taste that is hard coffee producers do anyway  “that is rustic ".