Pizza Hut Malaysia

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BUSINESS & MANAGEMENT (BAM)

SEPTEMBER / 2017

BMIT5103

INFORMATION TECHNOLOGY FOR MANAGERS

MATRICULATION NO        :         CGS01582001

IDENTITY CARD NO.        :         680316-10-5856

TELEPHONE NO.                :         019-383 9220

E-MAIL                          :         bgm7771@yahoo.com

LEARNING CENTRE        :         KUALA LUMPUR LEARNING

                                        CENTER

INSTRUCTIONS

• Do not copy the assignment question and instructions to your answer.
• Prepare your assignment answer following the layout of the ASSESSMENT CRITERIA shown in the RUBRICS provided for the course. Where RUBRICS are not provided, follow the instructions/guidelines specified by the Faculty for the assignment concerned.
• Your assignment should be between 3000 to 5000 words (depending on number of words outlined in the assignment instruction) EXCLUDING references.
• Type your answer using 12 point Times New Roman font and 1.5 line spacing.
• Show the number of words at the end of your assignment.
• Tables and figures where  provided, should be appropiately titled.  
• List your references separately in the APPENDIX page.

Question a.

        Pizza Hut has just celebrated its 35th anniversary in Malaysia this year by launching their year- long 35th Anniversary Campaign. Pizza Hut is one of the oldest fast-food restaurants that offer online order and delivery services to their customer. It currently has 392 outlets in the country comprising 221 dine-in restaurants, 156 delivery service outlets and 15 on-the-go kiosks. Pizza Hut also has just launched its first digital concept store on October this year, allowing customer to order Pizza using the latest technology such as augmented reality (A.R.) and touch panel for ordering take out.

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Figure 1 - Pizza Hut Logo

In Wichita, siblings Frank and Dan Carney opened the main Pizza Hut eatery on June 15, 1958. They had been drawn closer by the proprietor of a little building who needed a decent neighborhood business, and had perused the Post's article about pizza. The Carneys obtained $600 from their mom, found John Bender, a pilot from McConnell Air Force Base who had acted as a pizza cook, acquired some second-hand hardware and were prepared for business. The primary night, they gave away pizza to intrigue potential clients.

Many individuals ask how Pizza Hut got its name. At the point when the Carneys were setting up that first eatery, the building has a sign with space for only nine characters. They needed to utilize "pizza" in the name, which left space for a word with just three characters. A relative proposed the building resembled a hut....and Pizza Hut was conceived.

In Malaysia, QSR Brands (M) Holdings Sdn. Bhd. holds the franchise of Pizza Hut as well as other famous brands such as Kentucky Fried Chiken (KFC) and Ayamas. Pizza Hut offers variety of nutritious Italian-American cuisine which includes the famous pan pizza, pasta, spaghetti and other signature dishes. There are two different concepts of Pizza Hut that was introduced, Pizza Hut Restaurant and Pizza Hut Delivery. Pizza Hut Restaurant offers the customer a space of tranquillity and hospitality which allows them to relax with family and friends while enjoying delicious foods. While Pizza Hut Delivery promises the customer hot and fresh pizza within the guaranteed delivery time nation-wide. Pizza Hut also one of the first fast-food restaurant in Malaysia that allows online banking as payment option when ordering via delivery. Customers can order pizza by ordering via website, hotline and also though mobile application.

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Figure 2 - Pizza Hut Restaurant

Question 2.

Website design for Pizza Hut Malaysia is very interactive and interesting. It allows the user to choose between delivery and take –away. Then it would also provide the user options whether to deliver now or later and whether to take-away now or later. Customer then needs to provide the delivery address or their current location. Their current location can be detected by using GPS or internet location of the device that was used to view the website. This option is very useful as the location that was provided is very accurate, without needing the user to key in the address. After that the user can select from wide variety of selection such as promo, pizza, pasta, sides, beverages and coupons. In the promo selection, the user would be offered the promotional set of menu with special price. Unfortunately Pizza Hut delivery only offers their services at selected location nearby the 156 delivery service outlets. Other than using website, customer can also use the newly redesign Pizza Hut application to order and purchase pizza. Many outskirt area although do have Pizza Hut restaurant but does not offer delivery. They would advise the customer when ordering that they do not deliver to the indicated address.

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Figure 3 - Pizza Hut Malaysia Website

Customer can order online as a guest or member. Those who register as a member would be enjoy benefits such as able to save your favorites for fast ordering, speed through checkout with saved delivery address and payment information and get exclusive deals right in your inbox. Customer can also sign in to the website via Facebook and Google Plus. Other than ordering through website, customer can also order through Pizza Hut Malaysia exclusive application via iOS and android.