Pr Practice In Lebanon
Essay by 24 • March 4, 2011 • 5,240 Words (21 Pages) • 1,220 Views
History of Public Relations in Lebanon
Ñ Public relations, is an art not a science; it is a developing field of Ñcommunications. It is the planned and organized effort of institution to establish Ñmutually beneficial relationship with its various public.Ñ
Our advertising professor once said:" If I tell you are handsome and Ñexciting, that is advertising. If somebody else tells you I am handsome and Ñexciting, that is sales promotions. If you come and tell me you have heard that I Ñam handsome and exciting, that is public relations".Ñ
So public relation is the planned and sustained effort to establish and Ñmaintain goodwill and mutual understanding between organization and its publics.Ñ
From our research, today we are going to show you how public relation is Ñpracticed in the governmental and nongovernmental organization in the public and Ñprivate sectors here in Lebanon.Ñ
I will start by telling you about the public relation practice in some of the Ñorganization that we have done a research about.Ñ
Ñ1-Ñ The University of Balamand
The PR department's mission in the Balamand University is to create and Ñreinforce people's positive perception towards the university on both internal Ñand external levels .Their integrated public relations plan helps drive their Ñuniversity's goals and establish and maintain their credibility among staff, Ñstudents, parents and the community at large. Ñ
This plan also aims to improve their communication internally and externally.Ñ
Ñ The objectives of the public relations department is to provide an effective, Ñefficient and high quality corporate publicity and public relations service to the Ñuniversity of Balamand, including:Ñ
a- Organizing and participating in events, conferences, book fairs and exhibitions.Ñ
b- Publicizing UOB activities.Ñ
c- Projecting the institute's identity in the news media.Ñ
d- Monitoring UOB coverage in the media.Ñ
e- Preparing and distributing information in the form of videos, internet, Ñbooklets, speeches, newsletters, advertisements, seminars etc...Ñ
f- Preparing and publishing bulletins and newsletters, as well as community Ñrelated publications.Ñ
g- Archiving the university videos, photos and all faculty brochures.Ñ
Ñ2-Ñ The Nestle company:Ñ
Nestle company practice public relations through a staff of public relations Ñpractitioners.Ñ
At Nestlй, they are committed to offering consumers high quality food Ñproducts that are safe, tasty and affordable.Ñ
Ñ The Nestle seal of guarantee is a symbol of this commitment. They also believe Ñin maintaining regular contact with their consumers. This applies both to how they Ñpresent their products and to how they address their consumers' questions and Ñconcerns. When Henri Nestlй prepared his first boxes of infant formula for sale, he Ñput his address on the packages so people would know where to go if they had Ñquestions. Today, their Ñ
Consumer Relationship Panel with the words "Talk to Nestlй" expresses the Ñsame commitment.Ñ
So in Nestle Company they care about their consumers so they practice Ñpublic relations through events, conferences, press releases, presentations and Ñspeeches that they lunch about their products. Ñ
Ñ This is why Nestle is a worldwide company with a very good reputation. Ñ
In addition, they have a worldwide Nestle consumer services network which they Ñteach to talk with consumers and above all, to listen. Listening helps them to Ñunderstand what people want. Nestlй uses the insights gained from relationships Ñwith consumers to drive product development. Ñ
Ñ At Nestlй, they care about consumers because their success depends on meeting Ñtheir needs and expectations. This is why public relations help them maintain Ñstrong relations with their consumers. Because they think that through listening Ñand understanding, they can make products that they will want to use all through Ñtheir lives.Ñ
Ñ3-The MTC Touch Company:Ñ
Mobile Telecommunications Company (MTC) called in countries in which Ñit operates to help plan strategy to achieve the group's target of becoming a global Ñforce in the telecoms business within five years. In the MTC company, they care Ñabout keeping strong relations with their costumers and make them aware of what Ñthe company is achieving so they practice public relations by throwing many Ñmeeting, events and conferences such as:Ñ
Ñ -MTC Annual Meeting in Beirut.Ñ
Ñ -MTC Annual Meeting - EnglishÑ
Ñ -MTC Annual Meeting - ArabicÑ
Ñ -MTC acquires premier African mobile operator Mobitel in Sudan
MTC announces that it has successfully concluded the acquisition of 61% Ñof Mobitel from Sudatel in a deal valued at US$ 1.332 billion. Ñ
Ñ-Mobitel Press Release - EnglishÑ
Ñ-Mobitel Press Release - ArabicÑ
Ñ-MTC Group seeking $5 billion credit; not Loa
Dr. Saad Al Barrak, Deputy Chairman and Managing Director of MTC Ñ
Group explained that the $5 billion negotiation with international banks is not for Ña loan but credit facilitation in preparation for funding the continuous expansion Ñstrategy that began in 2003.Ñ
Ñ-MTC Group Seeking Credit Press Release - EnglishÑ
Ñ-MTC Group Seeking Credit Press Release - ArabicÑ
Ñ-MTC
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