Pr Study Guide

People to know:

1. Glen Broom- He was selected as the outstanding journalism professor at San Diego State University in 1989. Co-author of my book./introduced 4 practitioner roles

2. David Dozier- He is a member of the public relations faculty of the School of Communication, San Diego State University, one of the top-ranked public relations programs in the United States. He is the founding Graduate Director for the School of Communication (1995-1998).

3. Martha Lauzen- Dr. Martha M. Lauzen holds a Ph.D. in Public Communication from the University of Maryland. She conducts academic and industry research on the role of women in television and film.

4. Elizabeth Toth- Toth has co-authored Women and Public Relations: How Gender Influences Practice; The Velvet Ghetto:PRSA Glass Ceiling studies.

5. Carolyn Cline- velvet ghetto in 1986/ studies documented of the class ceiling.

6. Linda Aldoory- In 2001 wrote the standard white women in PR which is in out reader.

7. Bey-Ling Sha- our teacher

8. Rochelle Ford- associate dean at Howard/ had an effect on pigeon holding

9. K. Sriramesh-came up with cultural interpreter model in India.

10. Samuel Adams-sustained campaigns to shape and move public opinion/go bk to rev. war

11. Amos Kendall- key member of pres. Jackson “kitchen cabinet”

12. P.T. Barnum-master of embellishment “Ringling bros”

13. Mathew St. Clair Clarke- Biddles publicist/ saturated the nations press with press releases.

14. George Westinghouse- first corporate PR department was established by him in 1889.

15. Ernest Heinrichs- Pitt journalist hired by Westinghouse to get his story to public.

16. Louis McHenry Howe- Fdr counselor

17. Theodore Vail-American telephone and telegraph CO. pioneered in PR.

18. Samuel Insull- promoted direct current founded by Edison/ battle of currents

19. Ivy Lee- wrote the declaration of principles

20. Arthur Page-Insisted PR must have voice in organ. Policy/first PR managers.

21. Rex Harlow- Founded American counsel PRSA

22. Edward Bernays-First PR class in NYU

23. George Creel- Chairman of CPI/demonstrated as never before the power of publicity to mobilize opinion.

24. Doris Fleischman- Bernays wife/business partners

25. Leone Baxter-married to Whitaker/formed first agency specializing in politic campaigns in San Fran.

26. Clem Whitaker- Married to baxter

27. Alice Beeman- 1st pres counsel for advancement and support for education.

28. Joseph Varney Baker-Opened first minority (black) owned PR firm/local accounts

29. Inez Kaiser- 1961 first PR firm by black women/national accounts

30. Daniel Edelman- founder of world’s largest independent firm

31. John Hill- founded major PR firm but wk tainted bc wk created a front for tobacco CO.

32. Scott Cutlip- leading role in advancing PR towards profession/author of our book

33. Allen Center-leading role in advancing PR towards profession/ 2nd author of our book

34. James Grunig-university of MD/ research has added many new theories to the body of knowledge that already exists. four models of PR

Concepts to Know:

1. Why we need theory in public relations

Ð'* Theory allows us to explain the principles that are among Public Relations. This theories are present to make us understand why it is this way and that way.

2. Definitions of public relations

Ð'* Public relations is the management function that establishes and maintains mutually beneficial relationships between an organization and the publics on whom its success or failure depends.

3. Difference between public relations and marketing

Ð'* Marketing is the focus on customers needs and wants and is the element of exchange

Ð'* PR is not exchange base function and PR people focus on stakeholders where marketers focus on customers

4. Parts of the PR function and how they differ (ch1)

Ð'* Internal Relation-builds and maintains mutually beneficial relationships between managers and employees.

Ð'* Publicity-not paid for/earned media

Ð'* Advertising-purchasing space for time/is paid for

Ð'* Press agentry creating newsworthy stories and events to attract media attention to gain publicity

Ð'* Public affairs-when gov. does public relations/relationship with the Gov.

Ð'* Lobbying- build and maintains relationship with Gov. primarily for the purpose influencing legislation

Ð'* Issues management-look for problems that haven’t happened yet

Ð'* Investor relations-maintain relationships with stockholders and shareholders

Ð'* Development- non-profit organ. That build and maintain relation with donor and members for the purpose of securing financial and volunteer support

5. Types of university programs that offer PR education-

Ð'* Speech comm. Programs vs. mass comm. Programs.

6. Recommended contents of PR educational programs (ch1)

Ð'* 1. Theory and principles

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