Pricing Research Essay

ASSIGNMENT # 1

Learning Ledger

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Coming to ISB and realizing with a great deal of shock that prioritization of every minute of your day is very important, has been something that has made quite an impression on me. Hustling every day, classes, study groups, thousands of activities on campus, so many amazing people everywhere and so much happening 24x7 calls for an utmost sense of time management and keep one’s sanity. It was here that so many demons of the past had to be unlearnt and new demons took their place. Initially, it was surreal, couldn’t believe what was happening and the time was passing by and I was just pushed in the flow. But then the Blue pill red pill moment came in my life. When it dawned on me that everything is under control but mere a translucent layer is separating go with the flow me and the utmost control of life. And marketing was something that taught me this. How to see the world from a different view. How everything can be quantified and justified and a lot more things more than just the academics.

Pricing has, in a way quantified many things around here, too bad it came a tad bit late in the year. There’s one small instance where I was reminded the how academics in a business is so much related to the provident view of life.

It so is one of the undeniable truths in the world that there can exist a pool of beer in a B-school. Every night or often every day you can see someone chugging on a bottle somewhere, sometimes even in the classes! There was this one time when we were sloshed with 4 assignments and a couple of case submissions and we had been working through the entire weekend. We badly needed some beers to keep we burnt out yet analyzing the go to market strategy of a detergent in Brazil while calling up friends asking if they have a couple of beers. None was to be found. And then we went with the option of calling the infamous liquor delivery guy to the campus gate as none of us had any time to just get out of the campus and but some from the liquor store. Would mean just around an hour, but never in the world was that possible. So, we called up this guy who used to charge 20 % more than the M.R.P. for every bottle and got a crate of beer from him paying a hysterically nonsense amount for 24 pints of beer. That day we realized that this guy smartly plays on the economic value of urgency, and he priced the liquors such that he was handsomely rewarded just to bet on a bike with a bag and drive 1 km to the ISB gate.