Problem Solution: Global Communication

Problem Solution: Global Communications

Global Communications is a telecommunications company that had troubles during economic hard ships and changes in the industry. They were competing with companies that had brought local, long distance and international communications into the mix of telecommunications. Competing with companies that had all different types of communication products Global Communications had to change their image, business plan and get ready for the technology era.

Cutting costs, outsourcing, marketing and bringing in new ideas to the company Global Communications plans to bring their profitability up and become one of the top competitors in the industry. They are prepared to cut jobs, benefits and other items in the company in order to bring revenue up as well as take the time to research, implement and bring in new technology for consumers.

Allowing consumers to bundle their communications will save them money and save time. Have local, long distance and international communications wrapped into one company will allow Global Communications to expand to broader communication technology. In order to do this they need to implement short term and long term plans and goals for the company, their employees and their stake holders.

Global Communications wants to put their clients first and giving them the best technology to stay connected is their commitment to their consumers. While they are committed to their consumers they are also committed to their employees and the community. Global Communications goals are to bring profitability up so they can give back to their employees and community. Global Communications wants to bring what technology delivers.

Situation Analysis

Issue and Opportunity Identification

Telecommunication companies started falling dramatically on the stock market due to new technology and not keeping up with the change. The stock holding dropped over 50% and stockholders were worried about the industry's ability to bounce back from the drop (Global Communications, p.1). Global Communications also was hit by the economic down fall. Three years ago their stock holding fell from $28 per share to $11 per share (Scenario: Global Communications, p. 1). The economic drop was not the only problem Global Communications had to face. They also were hit by telecommunication companies combining local, long distance and international markets into one package instead of specializing in one. These companies moved quickly ahead in the telecommunication industry because they offered "complete solutions encompassing computers, televisions and plain old telephone services" (Scenario: Global Communications, p. 1).

The issues that arose to the fall of the telecommunication industry are due to out side companies coming in and creating better deals for the consumer. Instead of going to three different companies for your [Word choice--using the second-person pronouns "your" is inappropriate in academic writing. Except within a direct quote, rewrite with third-person pronouns (he, she, it, one, they).] different telecommunication services, one company decided to combine all three into one payment and package. Combining multiple services into one payment and package saved consumers money, time and not to mention threw competitors off of their game [Avoid using colloquial language, slang, jargon, or trite expressions in formal writing.] . For example, a typical house would have AT& T as their local and long distance phone carrier, Comcast as their internet provider, satellite dish for their cable television, Sprint for their cell phone service and so on. That is five bills every month and a premium price. Combine all of [Unnecessary wording. Remove "all of" or use "all."] these services into one and the cost goes down, the consumer deals with one company each month. AT&T and other telecommunication companies offer these services in a package or a bundle. This is where Global Communications has run into a problem. They are competing with local, long-distance and international markets for consumers business. Global Communications must figure out a solution in order to keep their business in the competitive market.

Cutting costs at Global Communications will be an issue with in [Spelling -- the preceding is one word] the company due to job loss which will cut man power to produce products to keep the company in the competitive market. However, cutting costs will help the company increase profitability. The senior team at Global Communications has identified "cost cutting measures will increase profitability" (Global Communications, p. 2). Cutting costs might be Global Communications only way to keep the company in a live and functioning until profits start to come in.

Global Communications has dropped below the competition level within the communication industry. The entire telecommunication industry has dropped in shares and prices continue to drop. Due to Global Communication looking to outsource their technical call centers to India and Ireland they will be saving money while broadening their company to international markets. Unfortunately [Insert comma] [Insert comma after this introductory word] by outsourcing to other countries, United States business will have to downsize to gain profitability. Cutting jobs for Americans and taking the business overseas helps the company with cheaper wages; however, it does not help the company's image or ethical stand point.

Stakeholder Perspectives/Ethical Dilemmas

There are multiple stakeholders and groups that have a part in Global Communications from stockholders, consumers to employees. The main individuals involved with decision making range from administrators from multiple departments of Global Communication such as: CEO of long distance, EVP of Small Business and Marketing, EVP of Consumer Marketing and Sales and the VP of Technology Workers Union. Their decisions, interests, rights and values will ultimately affect the company and the out come [Spelling -- the preceding is one word] in the telecommunications industry. Katrina Heinz, who is Chief Executive Officer of Global Communications, is interested in saving Global Communications and surviving during the economic crises with increasing the company's revenue and profits. She also presented the teams plan on increasing Global Communications profits and taking the company overseas. Nancy Everhardt, EVP of Small Business Marking and Sales is also quiet pleased with the plan and is happy that the "increased technical sophistication of India and Ireland" (GC,