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Problem Solution: Global Communications

Essay by   •  January 23, 2011  •  3,206 Words (13 Pages)  •  1,366 Views

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Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS

Problem Solution: Global Communications

Problem Solution: Global Communications

Global Communication is faced with the challenge of becoming a competitor in today’s telecommunications market. This plan, implemented by the leadership team, technical workers and the satellite provider will increase technical options for the consumer and Global Communications a telecommunication industry leader. Through gap analysis, benchmarking other companies and utilizing tables in this paper I was able to eliminate alternative solutions and focus on the optimal solution.

Situation Analysis

Issue and Opportunity Identification

Global Communication is facing the problem of how to stay competitive in today’s market. Companies in the past that were not in the telecommunication market have entered the market providing new features that today’s consumer want. With this new competition, Global Communications stock value has depreciated more than 50 percent within the last three years. Going form $28 per share to $11 per share today. In order to stay competitive, Global Communication’s senior leadership team, devised a plan that would make the company competitive and attractive to consumers. Global Communication created an alliance with a satellite provider to offer new features that other companies in the telecommunications market cannot offer. This plan would also decrease overhead and increase profits by downsizing Global Communications call centers and outsourcing jobs to Ireland and India. Ireland and India provide increased technical information at lower salaries. (Scenario: Global Communications)

Stakeholder Perspectives/Ethical Dilemmas

There are three stakeholders that hold interest in Global Communications, outsourcing plan. The stockholders, company management and the technical union workers all have an interest and will be affected by the senior leadership team’s plan. The stockholders have one interest in mind. That is to have their monies invested in the company have a profitable return. This is measured by Global Communications stock value. In order to keep the stock value up, Global Communications must reduce overhead cost and increase profits. To increase profits, Global communications must be competitive in the telecommunications market. To reduce cost, Global communications will decrease the number of call centers and outsource the jobs to Ireland and India at a lower cost. The technical workers union wants to stop Global communication from outsourcing and eliminating jobs. The union has been very cooperative in past negotiations with Global Communications that did not benefit their workers. Now, Global communications has created a plan that will eliminate their union workforce. (Scenario: Global Communications)

Problem Statement

Global Communication is facing the problem of how to stay competitive in today’s market. Companies in the past were note in the telecommunication market have entered the market providing new features that today’s consumers want. With this new competition, Global Communications stock value has depreciated more than 50 percent within the last three years. Going from $28 per share to $11 per share today. In order to stay competitive, Global Communication’s senior leadership team, devised a plan that would make the company competitive, increase stock value and eliminate union worker jobs. To make the company competitive and attractive to consumers, Global Communication created an alliance with a satellite provider to offer new features that other companies in the telecommunication market cannot offer. This plan would also decrease overhead and increase profits by downsizing Global Communication Call centers and outsourcing jobs to Ireland and India. Ireland and India provide increased technical information at lower salaries. (Scenario: Global Communications) Potential opportunities for Global Communications are to look at different ways to define profit. Global Communication could base their profits on per customer. By merging with a satellite provider to increase the number of products offered to customers can attract customers that other telecommunication companies cannot provide adequate services. Global communications can increase their competitiveness in the telecommunications market by creating a performance culture and making farsighted bets on new technologies.

End-State Vision

The senior leadership team has created an emergent strategy plan for Global Communications. This plan has met the interest of the stakeholders, management and the union workers. The new plan will be called “Global Communications 2010.” Global Communications will focus on improving the Global Communications processes by eliminating waste, inventory and improving response time at the call centers. This plan will reduce over-head and increase profits. With profits, Global communications can invest, research and implement new options for customers.

Alternative Solutions

To increase efficiency of call centers with out reducing the number of call centers, look at other ways to quantify profits and to increase technology to meet the demands of customers. I researched two companies that used these implemented the proceeding solutions that took their companies from good too great. Walgreens Inc. and Nucor improved profitability by executing this plan.

The Walgreen Corporation was facing the same problem on how to improve their profitability. How did the Walgreens Corporation improve profitability? The Walgreens Corporation improved profitability by switching its focus on how to make profit and made extensive investments in technology.

The Walgreens

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