Problem Solution

Problem Solution: Global Communications

Global Communications has been having some major concerns especially after there stock value has fallen more than 50%. The problem was that there is too much competition and Global Communications did not stand out from their competitors. Global Communications realizes that they need to make some major changes throughout the company is they are going to survive the next 10 years. The have looked into the issues and opportunities that face them. Global Communications is hoping to look at the problem statement and come up with a sound plan to get the company back on its feet.

Issue and Opportunity Identification

Issues facing Global Communication were facing too much competition. A variety of markets are all competing for comparable businesses. The industry experienced an enormous setback from the distribution of other businesses, which moved in to supply full results encircling computers, televisions and telephone services. The opportunity is that the company could develop growth in the future with larger profits. They understand the dilemmas that could arise from their choices.

Global Communications senior leadership team neglected to make an announcement about their new intention to the Union before it was approved. The opportunity here is to in the future have the Union rep, Maria Antez, aware of future changes in the company or to make sure she is more involved during progress changes. In the text book, it mentions this concern when discussing "Conflict, which exists when the manager must consider opposing pressures from different sources, occurs at two levels." (Bateman & Snell, 2004).

The issue for Global Communication's is for the senior leadership staff has to make an announcement to employees about the need for the innovative changes without pushing them away. The opportunity arises by Global Communication needing to build a line of attack to make the new arrangement be successful for everyone. In the text book, "Creating Meaning In contrast to the conduit model's assumption that meaning is directly transferred from the sender to receiver, the perceptual model is based on the belief that the receiver creates the meaning of the message in his or her mind. A receiver's interpretation of a message often will differ from that intended by the sender. In turn, receivers act according to their own interpretations, not the communicator's." (Kreitner & Kinicki, 2004)

Another major issue is that the President of the Union has decided to take action against Global Communications because of the new changes. There could be an opportunity for the Union to make a new contract with Global Communications that would be even more cost-effective to the company. The text also covers this problem when discussing "Uncertainty means the manager has insufficient information to know the consequences of different actions. Decision makers may have strong opinions they may feel sure of themselves-- but they are still operating under conditions of uncertainty if they lack pertinent information and cannot estimate accurately the likelihood of different results of their actions" (Bateman & Snell, 2004).

Stakeholder Perspectives/Ethical Dilemmas

The Union's interest is to have higher wages and better benefits. The Union had a right to be informed of what was happening in the company before the news leaked and they did not get the details or what could be done for them. The Union's value is fairness and integrity which they did not seem to get from Global Communications. The ethical dilemma came from the Joel Thompson, EVP-Human Resource and Public Relations when he did not inform Maria Antez, Vice-President of the Technologies Workers Union, of all the changes coming about the company even after she agreed to reduce the Union's benefit packages. The conflict continued when the President of the Technologies Workers Union, sent a message to Katrina Heinz, CEO of Global Communications and threatened to "take action both through the government and all other available resources".

The Stockholders' interest is to get a profit from the company. They have a right to expect returns from their investments that they have made with the company. The value is there loyalty to the company by not backing out. The conflict here is that the plan might not work and the stockholders would be out even more money than they already are.

The employees' interest is keeping their jobs at the same rate of pay. They have little rights at this point. Their value is hard work and accountability. Those that will keep their jobs might have to relocate and receive lower wages. Unfortunately, this is a conflict that the employees do not have any chance of a winning situation.

Problem Statement

Problem statement: Global Communications is a key telecommunications company that has benefited from the accomplishment in the past. In current years, however the company has started experiencing big decreases in sales and stock trade. To help make up for the diminishing stock, the senior leadership team had to develop an assertive revival plan in order to help the company restore its success. The sketch called for a very forceful approach in order to work out these issues. The problem with the plan is that the company had to let many of its current employees go and hire people in other countries that have lower wages. The new plan was not shared to the Union before it became official. The Union was upset about it. Some employees lose their employment and others settled to give up 20% of their education and health benefits. The senior leadership team has to figure out a way implement the new plan and work with the Union to make certain no more major problems develop with them.

End-State Vision

Global Communications will be expanding after a few changes have been made to the company's current policies. The company hopes to have things turned around in three years. This can be attainable by outsourcing our domestic call center to countries that can provide services at a lower cost with more efficiency. The company will also be renegotiating is contract with the Union. Though the company is cutting wages and benefits, it does plan to increase wages and benefits as it grows again. Global Communications needs to overcome competition and bring new business in and obtain higher profits for stockholders. The company's goals to achieve this are to introduce new services, largely to small business and customers. GC would like to create new alliances with satellite providers to present video services as well as a satellite version of broadband.