Project Management

In order to explore new opportunities within the commercial market for our new container system, resource requirements and schedule have been compiled and are presented below.

Resource requirements to complete this analysis are personnel and time. Time allocations to complete tasks are depicted in the schedule following the personnel requirements. The personnel requirements list below identifies those personnel that will participate in the analysis and the necessary skills and expertise they will require to successfully complete their assigned tasks.

Personnel Participants Skills / Expertise

Business Manager - Effectively plan and organize the work of others

- Effectively train and develop support staff

- Plan, organize, and manage the activities of the project team

- Communicate effectively

- Exercise initiative and independent judgment

- Understand organizational goals and objectives

- Apply organizational goals and objectives to total project process from start t closure

- Effectively manage time and resources

Market Research Manager - Negotiations and interaction with the Market Research Agency

- Ability to effectively analyze consumer and market data

- Effectively plan and organize the work of others

- Interpret business requirements and ensure the Market Research Agency understands those requirements

- Analyze insights and products developed by the Market Research Agency and develop courses of action

Market Research Agency - Understand the business requirements of the company

- Understanding consumer preferences

- Experience in conducting product concept tests and sampling of the target market

- Designing surveys, questionnaires, interviewing techniques and focus groups

- Analysis of quantitative and qualitative analysis.

- Providing business insights through analysis

Finance Manager - Understanding relevant costs for different activities in business

- Understanding of Activity Based Accounting

- Experience in the development and preparation of financial statements

- Conducting analysis and forecasting sales and revenue projections

- Preparing financial plans

Marketing Manager - Knowledge of all types of media and how they impact the target market

- Understanding return on investment for different advertising campaigns

- Improving brand equity of the product

- Creating and maintaining a superior customer satisfaction experience throughout the decision making and development process

- Understanding of marketing techniques and procedures

Sales Manager - Planning strategy for distribution of products

- Implementing the distribution plan

- Understanding sales force ratios and planning sales force workloads

- Understanding of performance management programs

- Effectively train and develop sales staff

- Executing marketing and sales campaigns

- Building and maintaining customer satisfaction

Brand Consulting Agency - Management of the overall brand

- Designing brand lifecycle management

- Packaging and logo design and development

Commercial Market Opportunity Assessment Schedule

Task # Task Required Hours Start Date End Date Dependant Task Team Member

1 Understand the needs of the commercial market. 84 hours 28 May 07 29 Jun 07 2 - Business Manager

- Market Research Manager

2 Determine the market research agency to conduct the primary research. 16 Hours 21 May 07 25 May 07 3 - Business Manager

- Market Research Manager

3 Collect data on the target market through secondary research. 16 Hours 28 May 07 29 June 07 1,2 - Business Manager

4 Determine the approach that the market research agency will use to conduct primary research. 8 Hours 28 May 07 29 May 07 1,2 - Market Research manager

- Market Research Agency

5 Identify parameters to be used in the analysis of the target market. 8 Hours 30 May 07 30 May 07 1,4 - Market Research Manager

- Market Research Agency

6 Analyze consumer preferences in market prices 8 Hours 31 May 07 31 May 07 4 - Market Research Manager

- Market Research Agency

7 Determine cost of research. 16 Hours 1 Jun 07 8 Jun 07 2, 4, 6 - Business Manager

- Market Research Manager

- Finance Manager

- Market Research Agency

8 Determine