Project

External Factors

Political issues are concerned with the motives and actions of governments, and the way the legal/

political system impacts marketing efforts. I should'nt have any legal issues with my bar as long as I get

my liquor license, and as long as I keep a clean place in order to pass inspection. Economic issues are

those that make up the monetary climate of the marketplace. Key economic variables include inflation

rates, interests rates, and even employment levels. Together these rates suggest the amount of disposable

and discretionary income potential clients have available. An increase in these levels would be good

for business because when families increase their income levels it usually means they spend more

on leisure activities such as coming to my bar. Sociological issues focus on values that guide the

community members' motives, wants, and priorities. These Sociological values suggest what is

appropriate, what is valued, and what is not. Once you find your target market you should evaluate them

and plan accordingly to ensure good business. When it comes to my target market the priority will be

entertainment. As long as I keep everyone entertained they will keep coming and keep drinking which

means good business for me. The Technological issues relate to the use of various machines in the

workplace. My main issues with this will be the machines used for cooking, cash registering, and the

cost of power to