Proposal of Social Media Marketing Activities for Enhancement of Customer Equity

Proposal of Social Media Marketing Activities for Enhancement of customer equity

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Introduction

There are billion active users on Facebook, Twitter and YouTube. So, social media is hot and popular. This leads to the growing interest of what value this new marketing tool generates for the organization. Organizations are moreover interested in the return on investment (ROI) of marketing activities. The determination of this return is essential to analyze the finances and making plans.

With the development of social media, people can share their thoughts and experiences about products and companies with others. Social networking competes with traditional media for the share of consumption and attention. Online networking empowers organizations to connect with the buyers. Online networking enables more changes in the meantime, customary brand interchanges that were once in the past controlled and directed by the organization and its chiefs, are progressively being molded by shoppers. Social networking expands customers capacity to speak with each different and also with the business and management.

Methodology for Social Media Marketing

Social media promoting is the way toward picking up site consideration through social media locales. It, for the most part, urges per users to impart it to their social systems. A corporate message spreads since it generates from a trusted, outsider source. Subsequently, this showcasing brings about earned media as opposed to paid media.

Research objectives for Social Media Marketing

Objectives of marketing strategy refer to it to get the context for developing the Social Media plans like what are products or initiatives, core values or strategic goals, core competencies that Social Media plan support.

For a cosmetic company, through Social Media, we can take the response of the customers for their products through a questionnaire.

Questionnaire

(Enhancement of customer equity for a Cosmetic Company)

1. Age:

 Below 15           15 – 18            18 – 22            Above 22

2. Occupation:

 Office workers  High school students

 Undergraduates  Workers

 Other: ________

3. Your skin type:

 Dry  Oily

 Sensitive  Combination  don’t know

4. Your preference:

 Bright Skin

 Pinkish  Porcelain white

 Honey skin  other: ________

5. Skin issues that you concern:

 Acne  uneven skin tone

 Scars    Blemishes

  Under-eye circles

  Oily skin

 Dry skin  Open Pores

 Un-smooth skin  Pale skin

 Other (specify):________

6. Facial cosmetics products that you’re using:

 Moisturizer  Face wash  Toner

 Liquid foundation  Sun cream

 Primer (base)  CC Cream

 BB Cream  Concealer

 Makeup powder

 None  Other (specify):_________

7. Frequency of usage:

 Daily  5-7 times/week

 3-4 times/week  1-2 times/week

 Special occasions only  others (specify):_________