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Proposed Scoreboard Analysis

Essay by   •  May 27, 2019  •  Case Study  •  1,302 Words (6 Pages)  •  614 Views

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Student Name: Akanksha Nayyar (211630084)                                                                                                     Class 3: MACC 6301 Section Q

Proposed Scoreboard Analysis

Rate of Return (after tax)

10%

Rate of Return (before tax)

8%

Scoreboard Cost

 $      560,000

CCA Class 8

20%

Tax Rate

25%

Net Income Calculation

Year 1

Year 2

Year 3

Year 4

Year 5

Year 6

Year 7

Year 8

Scoreboard Revenue

Regular Season Revenue

 $      120,000

 $    120,000

 $    120,000

 $    120,000

 $    120,000

 $    120,000

 $    120,000

 $    120,000

Playoff Season Revenue*

 $        20,000

 $      20,000

 $      20,000

 $      20,000

 $      20,000

 $      20,000

 $      20,000

 $      20,000

Total Revenue

 $      140,000

 $    140,000

 $    140,000

 $    140,000

 $    140,000

 $    140,000

 $    140,000

 $    140,000

Scoreboard Expenses

Maintenance Costs

 $           3,000

 $         3,000

 $         3,000

 $         3,000

 $         3,000

 $         3,000

 $         3,000

 $         3,000

Electricity Costs**

 $              560

 $            560

 $            560

 $            560

 $            560

 $            560

 $            560

 $            560

CCA***

 $      112,000

 $       89,600

 $       71,680

 $       57,344

 $       45,875

 $       36,700

 $       29,360

 $       23,488

Total Expenses

 $      115,560

 $       93,160

 $       75,240

 $       60,904

 $       49,435

 $       40,260

 $       32,920

 $       27,048

Net Income before Taxes

 $         24,440

 $       46,840

 $       64,760

 $       79,096

 $       90,565

 $       99,740

 $    107,080

 $    112,952

Income Taxes

 $           6,110

 $       11,710

 $       16,190

 $       19,774

 $       22,641

 $       24,935

 $       26,770

 $       28,238

Net Income after Taxes

 $         18,330

 $       35,130

 $       48,570

 $       59,322

 $       67,924

 $       74,805

 $       80,310

 $       84,714

Net Present Value Calculation

Year

1

2

3

4

5

6

7

8

PV of Net Income (discounted at rate of return)

 $         16,664

 $       29,033

 $       36,491

 $       40,518

 $       42,175

 $       42,225

 $       41,212

 $       39,520

NPV

 $      287,838

NPV of Scoreboard

 $      287,838

Cost of Scoreboard

 $      560,000

Benefit or Cost of Scoreboard

 $    (272,162)

Conclusion:

As can be seen from the above calculations, there is no benefit in purchasing the scoreboard as the cost of the scoreboard ($560,000) exceeds the NPV ($287,838) by $272,162. If TBT wants to purchase this scoreboard, the company must increase its advertising revenue, assuming that costs cannot be changed.

Assumptions:

...

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