Qualitiative Research Assignment Marketing Research

Brianna Birr

MK 385

9-20-16

Qualitative Research Assignment

Interview Subject

I interviewed a friend who mentioned to me that she has been a customer at HopCat before. I interviewed her because I have never been with her to HopCat and I could get an outside perspective on her experience at HopCat.

Interview Questions and Responses

1. How many times have you gone to HopCat?

I have gone to HopCat twice.

1. Will you go back?

Yes, I will be back in the future.

1. Do you have a favorite food on HopCat’s menu?

Yes a few. I really like the cheese soup and crack fries. I would recommend them.

1. How do you think the service is at HopCat?

It is okay. I feel like the service is really hit or miss.

1. Is there anything that you enjoy about HopCat?

I really like the chalkboard and how they drew on it for the Fourth of July. I also like that they have so many beer options.

1. Have you ever been disappointed in HopCat?

I been disappointed in their speed of service. I went on a weeknight early into the evening and they were not busy but I didn’t have that great of service. I had to flag down the bartender to get a drink and food order. That wasn’t super fun.

1. Is there something you wish you could change?

I wish that there were more options on the menu and that they were a little more attuned to faster service.

Reflection

My interview was exactly as I had expected. Although my friend generally had a decent experience at HopCat, she did feel that there were things that could be improved. The menu of HopCat indicates that the food options are good, but limited. From previous conversations with friends and my own experience, I know that there are many options for drinks. I also know that although the food and drink selection are decent, there is room for improvement. Obviously my interview answered what I had already assumed. I do think that there is much more I need to ask and in greater detail.