Questionnaire To Lunch A New Product

KENTISH CEREALS

are looking at the launch of a new healthy cereal

1. Do you have a child/children between the ages of 5 and 12?

Yes в-Ў No в-Ў

(If Yes please go to Q2 вЂ" if not, please do not complete questionnaire)

2. Age of child/children?

5-11 attending primary school в-Ў 11-12 attending secondary school в-Ў

3. Do they eat cereal?

Yes в-Ў No в-Ў

(If Yes please go to Q3)

4. How many times a week do they eat cereal?

1-3 в-Ў 4-6 в-Ў Everyday в-Ў

5. Who decides what cereal they eat?

You в-Ў Child в-Ў

6. Do you check the ingredients before you buy?

Yes в-Ў No в-Ў

7. What are the deciding factors when you buy cereal? Please

tick all that apply

Advertising Packaging Price Promotion/Offers Healthy Option

Television в-Ў

Billboards в-Ў

Supermarket в-Ў

Design в-Ў

Promotion в-Ў

Character в-Ў

BOGOF* в-Ў

% Extra Free в-Ў

Low cost в-Ў

Free Gifts в-Ў

Coupons в-Ў

School tokens в-Ў

Low In Fat / Salt / Sugar в-Ў

High In Fibre в-Ў

Wholegrain в-Ў

8. What would you like to see in a new cereal?

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