Release The Full Potential Of Your Brand

Release The Full Potential Of Your Brand

The Blake Project offers Seminars, Workshops and Keynote Speeches on branding

with some of the world's foremost authorities on the subject. Described as "Insightful and Dynamic" these interactive engagements are designed to educate and empower audiences to release the full potential of the brands they manage.

Around the world we have earned accolades from top executives, brand managers and marketing professionals by delivering brand education expertise

that truly resonates - moving people to understand and react.

Rochester, NY - Tampa, FL - Frankfurt, Germany | 888.706.5489 | www.TheBlakeProject.com

Rochester, NY - Tampa, FL - Frankfurt, Germany | 888.706.5489 | www.TheBlakeProject.com

Featured Speakers:

Brad VanAuken

Eric Schulz

Laurance S. Liebson

2007 Brand Education Topics

* Brand Identity and Architecture Workshop

* 40 Most Common Brand Problems

* Innovative Marketing Techniques that Work

* Creating Brand Insistence

* Brand Positioning Workshop

* The 16 Most Important Things You Need to Know About Building Winning Brands

* Developing the Brand Building Organization

* Customer Touchpoint Design Workshop

* Measuring and Managing Brand Equity

* Branding Implications of Mergers and Acquisitions

* Sales Support: Helping Your Organization Meet or Exceed its Revenue Goals

* Brands, People & Organizational Vitality

* The Future of Branding

* Mastering Brand Planning

* Branding.Com: Brand Building on the Internet

* Geo-Branding

* Fashion Branding

* Brand Research: Cracking the Customer Code

* Branding and Social Responsibility

* Entrepreneurial and Technology-based Enterprises:

Strategies, Structures and Processes for Growth

Rochester, NY - Tampa, FL - Frankfurt, Germany | 888.706.5489 | www.TheBlakeProject.com

Brad VanAuken

Speaker, Educator, Workshop Facilitator and Consusltant

Brand Identity and Architecture Workshop

This workshop focuses on the design of a brand's structure, architecture or family tree. Learn the different types of relationships that can exist between brands and sub-brands and when sub-brands are necessary and when they are not. We address ingredient branding, co-branding and brand endorsement.

The workshop also provides information on all of the most important brand identity components - name, logo, tagline, etc. We highlight the different

types of names that can be created and used and the situations for which they are most appropriate. And discuss the importance of color in a brand identity system and the meanings associated with different colors. Finally, we share ways to ensure consistency in brand presentation across communication vehicles (through brand identity guidelines, systems and processes).

40 Most Common Brand Problems

This workshop identifies the 40 most common brand management issues that organizations encounter and addresses how they might be resolved. The issues

range from organizational governance issues to brand identity issues. This workshop is based upon the experience of hundreds of organizations. It offers practical, common sense solutions to the problems that most often plague otherwise potentially successful brands.

Innovative Marketing Techniques that Work

Learn about 60+ innovative marketing techniques that have been highly successful

for other organizations. This workshop will be conducted as an interactive

exercise/game in which members of the audience pick an image in a matrix and a story is told about how one or more companies have used the corresponding technique to achieve their marketing objectives. At the end of this exercise, you will have the opportunity to generate and share additional innovative marketing techniques.

This workshop will help you to think creatively and broadly about how to market

your brand(s). You will leave with specific techniques that you can use to market your brands.

Brad's Topic Summary's:

Rochester, NY - Tampa, FL - Frankfurt, Germany | 888.706.5489 | www.TheBlakeProject.com

Creating Brand Insistence

Brad VanAuken has developed and tested a very powerful and proprietary system of brand equity measurement and management across numerous organizations

and industries over the past ten years. The system measures the drivers of customer brand insistence: awareness, relevant differentiation, value, accessibility

and emotional connection. He will show you how these drivers interact to achieve the intended result -- highly loyal customers. Learn how to drive your intended

audiences from awareness of your brand to insistence upon your brand. Numerous brand and industry examples will be used throughout the workshop.

Brand Positioning Workshop

This is a hands-on workshop in which you will learn how to position your brand(s) for optimal success in the marketplace. The workshop includes a number of exercises which will help you learn how to develop the following components of your brand positions:

* Target audience/market

* Competitive frame of reference

* Differentiating brand