Research On Pert Plus

EXECUTIVE SUMMARY

This project has helped us immensely in preparing for the final examination, as the information we have gathered for this was a brief summary of all we have studied in our methods in business research class. This has not only helped us in understanding of how to conduct a research but also in collecting data either primary or secondary.

P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. The product we have chosen is "Pert Plus", which is according to P&G is in its declining stage. We made our hypothesis as per to the information provided by the company. In order to gather information; first we found out the causes of decline and consumer behavior towards "Pert Plus". After that we collected primary and secondary data, through various sources of information. Then we made the research design, did simple random sampling, and then we analyzed the questionnaire.

Besides this, we also conducted depth interview of the brand manager of "Pert Plus". In the end, when everything was completed we tested our hypothesis, which was quite favorable.

INTRODUCTION

Established in 1837, The Procter & Gamble Company began as a small, family operated soap and candle company in Cincinnati, Ohio, USA. Today, P&G markets almost 300 products to more than five billion consumers in 140 countries, Pakistan being one of them.

P&G Background

P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. Many of these world brands (Ariel, Tide, Pert Plus, Pantene pro-V, Head & Shoulders, Pampers and Always) have become famous household names and are found in almost every home.

Headquartered in Cincinnati-Ohio in the USA, P&G has local operations across the globe in more than 80 different countries, including numerous manufacturing sites and 18 R&D-technical centers. P&G is an internationally owned company with publicly traded shares, currently owned by over one million shareholders from around the globe.

P&G employs over 100,000 people from all over the world, spread evenly between 1-USA, 2-Europe/Middle East and Africa and 3-Latin America/Asia. P&G hires and respects individuals regardless of race, color, religion, gender, age, national origin, citizenship or disability, and actively promotes diversity within its organization as well as in its business operations.

Fundamentals to Win

P&G's goal is simple - "to create the most successful global brands in every category everywhere we compete. And we have the strength to do it"

Today P&G has more leading brands than any other consumer good company in the world. It has strong relationships with its retail customers around the world. And innovative people continue to set industry standards.

Big Leadership Brands

P&G's mega brands generate significant sales and hold strong leadership positions. Eight brands are global leaders in their categories. Ten P&G brands each generate over a billion dollars in sales every year - far more billion-dollar brands than its key competitors. The 10 largest brands together world be a Fortune 100 company. The company has several other brands already in the market that it believes have billion dollar potential.

Superior Customer Relationships

In a recent survey by Cannondale Associates, retailers were asked to rank manufacturers on a number of competencies. P&G was ranked number one in virtually every category.

Clearest Company Strategy

Brands Most Important to RetailersÐ'

Best Brand Marketers OverallÐ'

Most Innovative Marketing ProgramsÐ'

History

Procter & Gamble started its operations in Pakistan in 1991 with the goal of becoming the finest global local consumer goods company operating in Pakistan. With commitment came growth, and in 1994 we acquired a soap-manufacturing facility, a sprawling 7-acre land at Hub, Balochistan. Over the past nine years, the plant achieved state-of-art manufacturing technologies and quality assurance processes. With a recent strategic investment of 5 million dollars, the bar soap production capacity jumped three-fold.Ð' As a company we have always believed in the potential Pakistan has as a country and a nation to develop and excel. No wonder P&G Pakistan, within the last 12 years, has reinvested over $100 million in Pakistan and has contributed close to seven billion rupees to the Pakistani government's revenues over the last 5 years in the form of sales tax, customs and excise duties. That is also why Pakistanis hold 99% of the jobs that P&G Pakistan creates in Pakistan. All this makes P&G a more locally involved company than many companies actually headquartered in Pakistan.Ð'

Since the inception of P&G Pakistan, we have always committed ourselves to business growth, consumer satisfaction and community development. Thanks to our committed base of employees, customers, vendors, stakeholders, and above all, consumers, today we are one of the most thriving operations in Pakistan.Ð'

Facts about P&G Pakistan

Procter & Gamble started its operations in Pakistan in 1991.Ð'

P&G Pakistan is headquartered in Karachi.

P&G Pakistan has reinvested over $100 million in Pakistan within the last 12 years.Ð'

P&G Pakistan has invested 63 million dollars over the last 5 years in terms of capital, marketing and training.Ð'

P&G Pakistan has contributed close to 7 billion rupees to the Pakistani government's revenues over the last 5 years in the form of sales tax, customs and excise duties.Ð'

P&G Pakistan creates more than 4,000 jobs in Pakistan. Pakistanis hold 99% of the jobs that P&G Pakistan creates in Pakistan.Ð'

P&G Pakistan owns a sprawling 7-acre land manufacturing facility at Hub, Balochistan, which manufactures Safeguard and Camay soaps. A recent 5 million dollar investment has tripled the plant's capacity.Ð'

P&G Pakistan runs