Research Report: Effect of Growing Competition in Mobile IndusTry On Pakistani Society

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MICROECONOMICS

ASSIGNMENT#3

“RESEARCH REPORT: EFFECT OF GROWING COMPETITION IN MOBILE INDUSTRY ON PAKISTANI SOCIETY”

CLASS: BS PSYCHOLOGY 2-B

GROUP MEMBERS:

1. UROOJ ANWER

2. NASREEN ASIF

3. TAHURA KHALID

4. TINA KHATRI

5. MUNAZZA SHAIKH

INSTRUCTOR: MS.SADAF ALAM

DUE DATE: 26TH DECEMBER 2017

1. INTRODUCTION:

World has become a global village and this is due to prompt, easy and accessible communication. The mobile industry is primarily engaged in the manufacturing of mobile phones, including mobile phone handsets and has contributed a great deal to Pakistan’s economy and has called for great investments that lead to a new era of progress. With increasing levels of mobile transfixing Pakistan is fast evolving as one of the telecom sector’s key investment possibilities. Different companies are being attracted to invest heavily in this division. Everyone from top business executives to daily wagers seem busy on mobile phones in offices, on roads and in market places all over Pakistan. The sector is said to be growing at a very fast pace on yearly basis. Hence, due to the huge potential in Pakistan’s mobile phone sector, the industry and customers are experiencing an exceptional competition, a battle for leadership in the mobile phone industry, between all mobile phone service providers of Pakistan.

1.1 OBJECTIVES OF RESEARCH:

• To provide an objective and knowledgeable perspective on the growing competition in mobile industry
• To investigate how much different companies actually want to invest in this sector
• To determine how well the cell phone industry is progressing toward its goals

1.2 PROBLEM STATEMENT:

Our main research problem is to explore the favorable and detrimental effect of increasing growth competition in the mobile industry of Pakistan on the Pakistani society.

2. LITERATURE REVIEW:

• Muhammad Zia and Sabeen Khan (National College of Business Administration and Economics)

 Pakistan telecommunication sector had remained a monopoly for a very long time. However, this sector has been liberalized with the announcement of Deregulation Policy on 13th July 2003 and exclusivity of PTCL in basic telephony has been abolished. With all this, telecom sector of Pakistan is now open for competition. Access to telecom facilities for common man has been increased dramatically, in addition to improvement in quality of telecom services, prices of services has decreased tremendously. Pakistan is still an unsaturated market and with the falling cost of handsets there are plenty of new subscribers to go for. But eventually as in saturated markets, if mobile operators want to avoid simply competing on price, they will have to compete on superior service, innovative features and ease of use.