Restaurant B-Plan

Executive Summary

1.0 Executive Summary

Pizzeria del Causamali is a new player in the restaurant industry. The restaurant is in a comfortable, familiar, small town that has a strong need for additional dining options. Bolstered by the need for more choices in family-oriented dining experiences, combined with the option for home-delivery, the restaurant is positioned to take advantage of the market need and serve the families in the Deauville area.

The Deauville's population is rapidly growing with new subdivisions and young families moving to the rural suburb of the Hewgton area. It is Pizzeria del Causamali's strategy to exploit the first-mover opportunity and establish itself as the preferred pizza provider to the area. We believe a locally-owned restaurant is the best option to serve the rapidly growing population with a fresh, unique menu as opposed to a national chain franchise.

This business plan calls for an exciting, profitable start-up year ahead with future forecasted growth as we meet the demands of the community. In all, this plan describes a healthy company with good growth prospects, looking to manage its orderly growth in the near future.

Highlights

1.1 Objectives

The objectives for Pizzeria del Causamali are:

To establish the market presence needed to support marketing and sales goals and to attract customers.

To reach healthy monthly sales by the end of 2004, and average monthly sales increasing modestly by steadily through FY 2007.

To achieve double digit profit margins.

To develop top-rated relationships with 2-4 well-respected, all encompassing distributors.

1.2 Mission

Pizzeria del Causamali creates a friendly and pleasant atmosphere for customers in a well-designed, and productive environment in which people can work happily. We are sensitive to the look and taste of good pizza as well as to high-quality ingredients. We look to provide the best possible value to our customers