Robinsons online Grocery Store

1. Robinsons Retail Online Grocery Store

The following innovations were identified by an article: “7 grocery retail technologies to innovate the shopping experience”: 1.) grocery shopping apps, 2.) online shopping with in-store pick-up, 3.) home delivery, 4.) personalization, 5.) mobile wallets, 6.) data analytics and consumer insights, and 7.) in-store Wi-Fi. Among these, Robinsons Retail venture of online grocery delivery store adapted the following innovations: a) HOME DELIVERY: delivery service that is on demand and scheduled, b.) GROCERY SHOPPING APPS/ SITES: online store aims to digitalize business to reach more consumers, and c.) ANALYTICS: analytics to help in formulating strategies. This is in fact at par with our lesson where it was shown what technology companies are investing. It shows that 44% invests on Business Analytics and 25% on on-demand business.

Robinsons online grocery store is an example of a product service innovation. Retailing involves both service and product. Through online shopping, Robinsons is able to enhance its service giving customers other venue to buy its products. Delivery model has also been enhanced to serve existing need of consumers. According insideretail.ph, online shoppers prefer the flexibility and control over speed. In this case, Robinsons give consumers option to have their products delivered at their convenient time. According to Ansoff matrix, there are different kinds of innovation based on market and product scope.

(Left: Ansoff Matrix)

Robinsons online grocery store is an example of product development because they aim to serve its existing customers with an improvised product/ service. This is a way to better address the need of its consumers for some buyers do not have much liberty in going offline for grocery. Those buyers are still the existing customers of Robinsons but with