Sagrada Pastelaria
Essay by Shintaroo Hwang • December 10, 2017 • Business Plan • 4,788 Words (20 Pages) • 942 Views
SAGRADA PASTELARIA
BS ENTREPRENEURSHIP
SAGRADA PASTELARIA
Our Vision
Sagrada Cupcake will be living proof that caring, integrity, hard work and innovation at all levels create success. And the taste of life will be shown thru the TASTE of Sagrada Cupcake
Our Mission
Our mission is to enhance our customers’ business. We will do this by providing the highest quality bakery products and the best possible services to the food industry. We will continuously improve all aspects of our business in order to sustain the long-term success of our customers and ourselves.
Ojectives
- The innovative creation of pastries that looks expensive and high-class cupcakes but cheap price
- Making a relaxing and having a good ambiance pastry shop in the community
- Good Merienda items at a reasonable price
CHAPTER I
EXECUTIVE SUMMARY
- Name of the Business: “SAGRADA PASTELARIA”
Our business is about bread and pastry. The reason why I conceptualized my project/product to sound alluring and unique. Hence, the name, Sagrada Pastelaria. It is a Portugese language which means “Pastry Style”. Estilo or Y’stilo as Style and Sagrada is all about the elegance of the said product
Location of the Business:` 118 14 St. New Kalalake Olongapo City
Brief Description of Sagrada Pastelaria
The objectives in starting this business possible is to market a kind of Product that not just Classy but also Elegant. This kind of Product usually tends to be Convenient and worth Buying for the customers, that’s why they made. I decided to put some twist and make it more Exciting to visit. my business may be look extortionate and pricey but it’ll be worth it.
Type of Business
Sagrada Pastelaria is a Partnership Business
Products and Services
Sagrada Pastelaria sells desserts and pastas with customer service in a decent and home whelming atmosphere . Customers can dine-in and watch the chef create their dessert. We also offer Events Pastry Designing . Everyone can come it is more like a variety of Fun and Excitement with a matching Good taste.
CHAPTER II
Marketing Plan
The market projection of this business constructed from all the informations gathered around the area of 14th Street . We conducted the projection for the first five years by the sales , Market acceptability and capability to supply resources. This Business is reasonable because people are willing to consume our products and to benefit our services. We can also review some factors like the prices of the competitors and the sources of the supply and how they affect the project.
Market share
Every business must know their market share that will serve as basis of marketing strategies of the place. It will explain the extent of market that we need to satisfy. Out of the total available market, we made our capacity to supply based in our resources. I have 1 counter, 2 ovens and each product requires 15 minutes preparation. Our store hours are just based to mall hours as we start but as we grow bigger he store will open 24/7. And 100 persons is our capacity to supply per day and annually the general allowance of the customers is 500 pesos.
Market Information
Sagrada Pastelaria focuses on local markets, Olongapo City provides an excellent climate for my pastry as households there spend more money
Target Customers, Location and their Quantities
My Main target customers is the middle class families, Students near in Kalalake National Highschool and Office employees in SBMA. Because they can afford our products and as this business is a Café they will patronized our products like coffee and other pastries
Direct Competitors and their estimated market shares
My Direct Competitors in my business is the Hugot Burger because that business is located 500 meters from Sagrada Pastelaria
List of Direct Competitors Estimate Market Share
KEIKS Cake House
Sefina's Bakery & Café Pasta and Pastry Cafe
Sales Strategy
- We need to sell the cafe as well as the product. Just as Vanilla Cafe sells Tasty Pastries pastas and drinks, Sagrada Pastelaria will come to be known as a millennial Pastry Stop Shop
Projected Sales
1. per month
2. In Peso
SALES | 1ST MONTH | 2ND MONTH | 3RD MONTH |
Dessert Sales | P150,000 | P220,000 | P300,000 |
Take Out | P5,000 | P6,000 | P9,000 |
P200,000 | P226,000 | P309,000 | |
TOTAL SALES | P735,000 |
CHAPTER III
Financial Plan
Our financial success to grow Sagrada Pastelaria as a Pastry Shop. We are looking for an investment of P 7,000,000,00 with the investments if my 3 investors ,
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