Salisbury University Mission Statement

Ashley Gross

STRATEGIC   MANAGEMENT

Q U I Z   # 1

**    Research a mission statement currently being used by a corporation.   In this statement, identify the 12 components of a properly worded mission statement.  If a component is missing, please say so and then provide your wording for this component(s) for this company.

Salisbury University Mission Statement

Salisbury University is a premier comprehensive Maryland public university with four privately endowed schools, offering excellent, affordable education in undergraduate liberal arts, sciences, business, nursing, education and social work and applied master’s and doctoral programs. Our highest purpose is to empower our students with the knowledge, skills, and core values that contribute to active citizenship, gainful employment, and life-long learning in a democratic society and interdependent world.

Salisbury University cultivates and sustains a superior learning community where students, faculty, and staff are viewed as learners, teachers/scholars, and facilitators, and where a commitment to excellence and openness to a broad array of ideas and perspectives are central to all aspects of University life. Our learning community is student-centered, where students are taught by professional educators in small classroom settings, faculty serve as academic advisors, and virtually every student has an opportunity to undertake research or experiential learning with a faculty mentor. We foster an environment where individuals make choices that lead to a more successful development of social, physical, occupational, emotional, and intellectual well-being.

The University recruits exceptional and diverse faculty, staff, and undergraduate and graduate students from across Maryland, the United States, and around the world, supporting all members of the University community as they work together to achieve institutional goals and vision. Believing that learning and service are vital components of civic life, Salisbury University actively contributes to the local Eastern Shore community and the educational, economic, cultural, and social needs of our State and nation.

1. What is the basic product(s) and/or service(s)?

1. A premier comprehensive Maryland public university with four privately endowed schools, offering excellent, affordable education in undergraduate liberal arts, sciences, business, nursing, education and social work and applied master’s and doctoral programs.

1. What is/are their primary market(s)?

1. The University recruits exceptional and diverse faculty, staff, and undergraduate and graduate students from across Maryland, the United States, and around the world.

1. What is the principal technology used for production or delivery?

1. I do not believe SU’s mission statement includes a principle technology. I was add this component to this mission statement by saying that in order to aid our students in their success we are sure to continuously offer modern technology for our students to learn on and to be kept up to date with in order to prepare them more thoroughly for the ever changing work place, in terms of technology.  

1. Description of survival?

1. Our learning community is student-centered, where students are taught by professional educators in small classroom settings, faculty serve as academic advisors, and virtually every student has an opportunity to undertake research or experiential learning with a faculty mentor.

1. Is desire for growth defined?

1. Believing that learning and service are vital components of civic life, Salisbury University actively contributes to the local Eastern Shore community and the educational, economic, cultural, and social needs of our State and nation.

1. Is there a statement or emphasis on profitability?

1.  I do not believe SU’s mission statement has a statement within that has an emphases on profitability. Could this be assumed that the better students they put out into the work force inevitably they will get more applications and then they could grow? I am not sure if a university’s mission statement should include a statement about profitability because you don’t want to go to a university thinking all you are is a dollar sign to them. Is there any cases where some of these twelve components can be exempt?  

1. What is their statement for the company’s philosophy (creed)?

1. Our highest purpose is to empower our students with the knowledge, skills, and core values that contribute to active citizenship, gainful employment, and life-long learning in a democratic society and interdependent world.

1. What is their description of their company’s public image?

1. Believing that learning and service are vital components of civic life, Salisbury University actively contributes to the local Eastern Shore community and the educational, economic, cultural, and social needs of our State and nation.

1. What statement do they provide that reveals their self-concept?

1. The University recruits exceptional and diverse faculty, staff, and undergraduate and graduate students from across Maryland, the United States, and around the world, supporting all members of the University community as they work together to achieve institutional goals and vision.

1. What is their statement regarding customers as a top priority?

1. Our highest purpose is to empower our students with the knowledge, skills, and core values that contribute to active citizenship, gainful employment, and life-long learning in a democratic society and interdependent world.

1. What is their concern for quality?

1. Salisbury University cultivates and sustains a superior learning community where students, faculty, and staff are viewed as learners, teachers/scholars, and facilitators, and where a commitment to excellence and openness to a broad array of ideas and perspectives are central to all aspects of University life.

1. What is their inspirational statement(s) for the company’s vision?

1. Our highest purpose is to empower our students with the knowledge, skills, and core values that contribute to active citizenship, gainful employment, and life-long learning in a democratic society and interdependent world.