Samila

History

The first branch of Samila Sea Sport restaurant was established on 11 April 2544 at Samila beach. Before it established, the owner of this business own the shop that allow customers to rent sea sport equipment such as Jet ski, boat, banana boat, and Para shoot. However, the trend of sea sport is not that good at Samila beach. Owner then thinks about the restaurant business. And they use Samila Sea Sport as its name. It opened the first branch of Samila Sea Sport at Samila beach while it still ran the sea sport business. After that owner sees that the sea sport business is not good not, so he closed it and run only the restaurant business. The trend of this business is quite good. It has some amount of loyal customers. Some customers fly from Bangkok just want to have dinner here and then fly back. Some customers order the food here and pack it back to Bangkok. Because of those loyal customers and the growth rate of business, owner then thinks that it is good idea if he opens another branch at Hadyai. He then searches for the appropriated location until he found one at Ratyindee road. The Hadyai was opened for six months ago. The sale for Hadyai branch is also good and it tends to continue increasing. Owner said that the reason he use the same name, which is Samila Sea Sport is because he want to build the brand as well.

It provides customers with relaxing atmosphere, variety of delicious foods include seafood and non seafood, superior service, and unique making Thai food demonstration. The target market is people who live near by restaurant, family, businessman, government employees, and general people. For family customers, it also provides children with toys and playground. The Samila Sea Sport also provides karaoke service at Hadyai branch. Customers can order the food to sea in the karaoke rooms. The reason it set karaoke room is because it saw the customer's trend that more people tend to go