Samsung and Its Challenges in China

INTRODUCTION

In an accelerating pace of the smartphone epoch nowadays, there is a variety of mobile phone companies which have already successfully built their brand name.Specifically SAMSUNG Electronics, whose products were dignified all over the media, well positioned itself as one of the widely respected cellphone manufacturers. Particularly, focusing sufficient attention on the company’s emerging cellphone business is so essential, which makes us easily achieve some of the best gains of the business lines of SAMSUNG. However, there are some people who repudiated the view that SAMSUNG has come off well in  the global market; hence, it could be worthwhile having a look at some main components used for building its success. It is likely that cultural aspects are considered as a pivotal element in their management strategy,which has been bringing them good techniques in operating the firm and accomplishing much so-called famous brand reputation. This research is about to gain the deep insights into the inlfuence of the culture in management of SAMSUNG and the ways SAMSUNG overcomes their business obstacles.

SAMSUNG HISTORY

When it comes to the history of SAMSUNG, everyone cannot deny the fact that it is a firm that has been regularly developing thorough past decade. SAMSUNG, whose origins were not comprising electronics but other products, is one of the biggest commercial group in Korea. In 1938, the founding chairman of SAMSUNG- Lee Byung-chul established a trade export company for selling dried fish, greengrocery and fruit to China. Within little more than a decade, SAMSUNG itself  owned some confectionary machines,flour mills, manufacturing and sales operation. Since 1951, it has eventually become a modern global cooperation whose name has been born up to now. Other industries such as financial, media, ship building and chemicals were begun to expand from 1958 onwards. SAMSUNG Electronics was not set up producing what SAMSUNG is most famous for such as mobile phones, televisions and other electronic devices until 1969. At that time, SAMSUNG, with a starting capital of 100 billion dollards, was regarded as one of the best ten companies of the world with 58 branch offices and 208000 employees. In the 1990’s, it expanded worldwide many building factories in the United Kingdom,the United States of America, Mexico, Spain, Thailand, Germany and China. In 1997, most of the Korean businesses shrunk in size so badly; thus they sold their  own business and cut their workers down to receive debt and overcome the crisis. Fortunately, SAMSUNG soon managed to subdue this matter and went on developing by dint of the electronic industries. In 1993, the “lightest of mobile phone”  and the advent of combination mp3 player with smartphone were drammatically developed by SAMSUNG Electronics. In order to fulfil the globalization driving plan, SAMSUNG acquired a brand new corporate identity by changing its logo in 1993. The implied characters of SAMSUNG like reliability,stability and warmth were represented through the logo in which the words SAMSUNG Electronics were written in white color on a blue-color background.Besides, the SAMSUNG logo,which was written in English for everyone to read and remember worldwide easily, was shaped elliptical to symbolize the the advancement  of the company as well as to represent our moving world.