Shrewd Marketing

BUZZ NET.COM

Company and Concept:

Buzz Net.com is an interactive music marketing company that is doing business in a very different way. Founded in 2006, it offers a fresh and creativity spin on traditional music marketing. It provides its customers with new and innovative ways in which they can sell their product. From CDs to pod casting we offer the latest and most cost effective ways to be successful in the ever changing and fickle music industry. Individuals who have first hand experience in the Music Business are the driving force behind Buzz Net.com. With a total of 25 years experience, they have seen the good and the bad within how this industry is operated. They have come together to bring a new attitude and approach to marketing that will simplify the logistics and make you more profitable. If you are ready to take an inventive approach to marketing and maximize your profits then Buzz Net is for you!

Mission Statement:

We provide comprehensive integrated marketing solutions for select entertainment industry clients worldwide.

Values and Briefs:

* Our passion is innovativeness.

* Our clients deserve the highest quality representation of their product.

* Our clients distinguish themselves by their commitment to the creative process and the advancement of their product.

* Our staff is renowned by a creative team of artists and music enthusiasts.

* Our art is music and music knows no boundaries.

Atoms, Bits, Services:

Atom? the tangible products of our business.

These will include; posters, CD Samplers, stickers, DVDS, and fliers that will be distributed on the behalf of our clients.

Bits-?the intangible aspects of our services.

1. Podcasting and digital downloads

2. Mailing lists

3. Banners

4. Polls and surveys

5. All of our interactive media approaches

Services? Buzz Net.com fulfills all aspects of your marketing needs; online presence, grass roots promotions, statistics, tracking, and personalization. We offer new and innovative way in which to market you of the web as well as on the streets. We are your one shop service based company.

Value Chain:

Our supply chain follows the business to consumer model. We strive on communication with our clients. Our business is based on meeting their needs at any given time. There is no middleman, just the client and their personalized marketing team. We do our utmost best to create and maintain relationships with our clients. They are the ones who tell us what they need and we execute services that best fit them.

Focus:

Our focus is on service excellence. If we do not provide unsurpassed service to our clients then our business as a whole will fail. Our objectives are simple: 100 percent client satisfaction and 100 percent client retention. Innovative and bold, our Service Excellence approach embraces open, candid and collaborative relationships with our clients. These two words -- service excellence -- are part of the vocabulary and culture of the entire company.

Product excellence we seek Innovative ways to constantly challenge the market with the latest in marketing innovations, or that create disruptive technologies to help further our business.

Online Presence:

We hope to create a portal for E music marketing. We strive to provide customized approaches and marketing techniques through our company. We are a B2C online business that thrives on budding important of Internet presence.

Business Model:

We will operate under the Single Interface Business Strategy. By mapping employees, external capability providers and automation systems into a single model, the analyst can better understand the cost tradeoffs associated with investments in people, systems and sourcing. Buzz Net.com is strictly a marketing based company, no other services will be provided directly by us.

People, Staff, Skills Needed:

The Market analysts:

Buzz Net.com will consist of ten primary employees who all have first hand within the music industry. Strong backgrounds in marketing and music business are essential, as well as individuals who excel in customer service. All of our employees but have a creative drive to present marketing in new and innovative ways to keep up with the ever-growing Internet presence. . Their experience is our upper hand within this industry; we know what works and what doesn't. They are not your traditional market researchers. We provide edge and groundbreaking ways in which marketing can be completed. These ten individual will be the aggressive force that keeps Buzz Net.com is business.

IT DEPARTMENT:

We will also have three IT persons who will be in charge of the maintaining and keeping the website up and running. They will implement data into your clients statistic files, keep our site safe from viruses, and make sure we follow the five basic rules from web design; 1.easy to read, 2. Easy to navigate, 3. Easy to find, 4. Quick to download, 5. Consistent in layout. They will make sure we are up to date with the newest and latest applications of e marketing so we can better our clients' presence on the web. Also, they it will be their responsibility to make sure that sensitive and secure client information is safe. These employees MUST have a Bachelors Degree in web or graphic design. They will be the life source of Buzz Net.com. Without them we will parish.

CORE COMPETENCIES VS. OUTSOURCED FUCNTIONALITY:

CORE COMPETENCIES:

- Grass roots promotions

- online media--blogging, viral