Sirius

Value Propositions of Sirius Satellite Radio Essay

I think there are only two value propositions that Sirius gives their consumers. I think the number of radio stations and genres that they have is the most important. The second most important I think is that they have no commercials on most of their stations. I think that these value propositions would sell most of the nation, but that isn't true because there are only around 700,000 subscribers total. I completely agree with these value propositions, these value propositions give satellite radio the edge against FM and AM radio.

Sirius's positioning statement is like any other business, it is trying to give the customers what they want and get the most customers from the pie. Sirius is a large company that is trying to create the best satellite radio service that consumers can get. Sirius wants people to know that it has more selection and fewer commercials than XM. There are a couple benefits that Sirius can provide to its customers; for example there are few or no commercials on their radio stations, and they don't have to pay much per month just to get their favorite genres.

Sirius satellite radio can be classified as both an automotive audio system and a home audio system. They recently made a home stereo component for their customers so they can listen to their favorite music in their house, instead of just in their car. There is also a walkman component you can take to the gym with you or anywhere you go. Sirius has evolved from just car stereo system to home and personal music devices. I am surprised that it took them this long to create both a stereo and walkman. In my opinion, if they had made the home stereo system and walk man earlier, they might have already had many more customers than they do now.

The core benefit that Sirius satellite radio gives its customers is the ability to listen to their favorite radio genre anywhere they go. The actual benefit is that they give you reliable service. They say that there shouldn't be any where in the U.S. that will give you. Another actual benefit is you can listen to your favorite songs on certain radio stations with out commercials. An augmented benefit is that even though Sirius isn't a well known name yet, they still promise the highest quality product and they have an installation service that the customer can get. These benefits are very similar in XM. The only difference is in the actually benefit, there are certain stations that have certain rap stars or famous talk show hosts the other doesn't have.

Quality will be measured on how many times people have no reception rather than the number of times Sirius says they will. Another way that consumers of satellite radio will be able to measure the quality will be to see how many times their favorite songs come on. Even though Sirius has to play all types of music from every artist in order to make everyone "happy", the consumer