Sonik

1.What decisions must Sonic make to develop the five marketing flows?

(Physical product, title payment, information, and promotion) for Sonic 1000? According to the text these are vital points for any product and service to note as well as the Sonic 1000

1.Gather information about potential and current customers, competitors, and other forces in the marketing

2.Provide for the successive storage and movement of physical products.

3. Develop communications to stimulate purchasing of the Sonic 1000

4.Place orders with manufacturers

5.Provide for buyers' payment of their bills through banks and other financial institutions.

6. Oversee actual transfer from on organization or person to another

2. How many levels would be appropriate for the consumer and business markets you are

Targeting for Sonic 1000? To reach the primary/secondary consumer target of the Sonic 1000 a one Ð'-level channel would be adequate, which gives both the seller and the customer a familiar and convenient environment for selling and purchasing the Sonic 1000 with immediate service support for the products purchased. To reach the mid to large sized corporations a two level channel would get the product out for easy demos and sales to business group creating a customize and unique purchasing experience that should cost less while meeting the needs of a firm's and providing future on site service support and possible upgrades for the "Sonic 1000".

3.Should you plan for exclusive, selective, or intensive distribution?

Selective distribution if the Sonic 1000 uses this approach it can gain adequate market coverage with more control and less cost than intensive distribution.

4. What decisions must Sonic make develop the five service outputs?

Lot Size - will there be the ability for corporations to receive discount pricing when purchasing a dozen or more