Spanier & Bourne Sail Maker Case Analysis

Spanier & Bourne Sail maker Case Analysis

SITUATION ANALYSIS

Nature of Demand

The customers of Spanier & Bourne are those who own sailboats, windsurfers, and sailboarders. They purchase these sails because they need them for their boats and boards.

Extent of Demand

The demand for the sales increased after the storm in Maui. The moderated after the loss of their large client. By adding aerospace technology, their sales increased once again.

Nature of Competition

The competition of Spanier & Bourne Sail makers includes all the other sail maker companies. Other competitors of Spanier & Bourne are the other attractions that may bring in tourists. Such places would be like clubs and other events that arise. Another competitor of the company would be other water accessories companies, like jet skies and water skies.

The Environmental Climate

The external factors that affect the company are the personal disposable income because if the consumers don't have enough extra money to splurge, then they are not able to spend it on entertainment activities such as sailing. Another external factor is the technological environment. If a company would like to purchase products from Spanier & Bourne but they don't have any communication to them, how would they put in their order? Culture would affect the company's because if the culture they are located around doesn't approve of the activities, then you won't profit from them. Also if you are around a culture that is accustomed to playing in the water, then your sales will increase.

The Stage of the PLC

I think that Spanier & Bourne are in the growth stage. Other competitors of sail makers are attempting to drive out Spanier & Bourne and dominate the market. They are generating profits from selling numerous amounts of sails, even though they lost a few big accounts.

The Distribution Structure

You are able to purchase merchandise from Spanier & Bourne on the Internet and at the facility. They offer many options to customize your merchandise on the Internet.

Strengths and Weaknesses of the Firm

Spanier & Bourne are strong at creating new ideas and adding technology to expedite the process of creating the merchandise. Spanier & Bourne's weakness is that they needed to incorporate more technological advances sooner.

The Cost Structure of the Firm

The costs of Spanier & Bourne are incurred by the materials needed to make the merchandise and the operational costs. Another way costs are incurred is by advertising and marketing.

PROBLEMS AND OPPORTUNITIES

Key Problems

A key problem area that the company will face will be that they need to still need to find new ideas. They must stay innovative, creating different and better sails and accessories to sell.

Key Opportunities

A key opportunity for Spanier & Bourne is that they have the knowledge and experience of making sails. They are able to use this and apply it to new advances in technology to better their merchandise. By doing so, consumers recognize that they are innovative and intelligent.

OBJECTIVES

The company's objectives should begin with satisfying the customer and staying current with the latest demands in their field of merchandise. They must also ensure that they offer their merchandise with easy access.