Starbucks

Starbuck's Mission:

"Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow." (www.starbucks.com)

In their efforts to fulfill their mission, Starbucks uses the following six guiding principles to help measure their success:

- Provide a great work environment and treat others with respect and dignity.

- Embrace diversity as an essential component in the way we do business.

- Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee.

- Develop enthusiastically satisfied customers all of the time.

- Contribute positively to our communities and our environment.

- Recognize that profitability is essential to our future success.

The Starbucks company has also established themselves as contributors to environmental concerns and plan to fulfill their environmental mission by a commitment to:

- Understanding of environmental issues and sharing information with our partners.

- Developing innovative and flexible solutions to bring about change.

- Striving to buy, sell and use environmentally friendly products.

- Recognizing that fiscal responsibility is essential to our environmental future.

- Instilling environmental responsibility as a corporate value.

- Measuring and monitoring our progress for each project.

- Encouraging all partners to share in our mission. (www.starbucks.com)

Starbuck's Primary Business:

"Starbuck's purchases and roasts high-quality whole bean coffees and sells them along with fresh,