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Starbucks

Essay by   •  April 19, 2011  •  395 Words (2 Pages)  •  1,223 Views

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Starbucks

Starbucks was once small, single coffee shop located in Seattle, Washington, it opened in 1971. Eleven years later, a man named Howard Schulz joined Starbucks as director of retail operations and marketing. Schulz convinces Starbucks to use the coffeehouse concept in downtown Seattle which proved extremely profitable. In the years following Howard Schulz opened his own coffeehouse named Il Giornale serving Starbucks coffee. In 1987 with the backing of investors, Il Giornale acquires Starbucks assets and changes its name to what we know now as Ð'ÐŽÐ'§StarbucksÐ'ÐŽÐ'Ё.

In 1987, Starbucks offered full health benefits to all of their employeeÐ'ÐŽÐ'¦s, part-time and full-time. This is a huge factor in keeping its employees satisfied which in turn leads to excellent customer service. Another small thing that Starbucks does to promote happy workers is referring to their employees as Ð'ÐŽÐ'§partnersÐ'ÐŽÐ'Ё not employees. This gives a greater feeling of importance in the company. Along with the full health care benefits, Starbucks also now offers their partners many benefits, including:

Ð'„X Progressive Compensation Package

Ð'„X Healthcare Benefits including prescription drugs, vision, dental, and, medical

Ð'„X Retirement Savings Plan

Ð'„X Stock Options and Discounted Stock Purchase Plan

Ð'„X Income Protection Plan (Life and Disability Coverage)

Ð'„X Management Bonus Plan

Ð'„X Adoption Assistance Plan

Ð'„X Domestic partner benefits

Ð'„X Referral programs and support resources for child and eldercare

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