Stealth Marketing

* Stealth marketing (also known as undercover marketing) is an unconventional strategy used to attract consumers, using "under the radar" promotional tactics that essentially go unnoticed by your non-target audience, as well as your competition.

Undercover marketing tactics can be varied. Some examples include the hiring of models to be seen drinking a particular new beverage at a bar, or using "tourists" to ask someone to take their picture, and then explaining the benefits of the new camera they are using. OnPoint can conduct almost any stealth marketing activity; the possibilities are only limited by imagination.

http://www.onpoint-marketing.com/stealth-marketing.htm 3/19

* Favorable communication that is transmitted from a satisfied customer, word of mouth marketing is used to promote a product or service to a family member, friend, co-worker, acquaintance, or anyone else who may be a prospective customer for the same product or service.

The elements of an effective word of mouth marketing strategy require that it allows for effortless transfer of information, encourages common motivation and behavior, and uses the resources provided by others.

Word of mouth marketing is very potent, as it implies an endorsement from a trusted friend. Word of mouth marketing is also compared to viral marketing and buzz marketing. The concept behind word of mouth marketing in any form is to create a snowball effect that will drive potential business to the business for little or no cost.

http://www.onpoint-marketing.com/word-of-mouth.htm 3/19

*Product Placement- movies, celebrities, TV shows

*Word-of-Mouth

* First of all, what exactly is guerilla marketing? As described in Levinson's book, it is an unconventional way of performing promotional