Strategy At Kudler Fine Foods

Table of Contents

i. Introduction

ii. Changes in technology and how it has created business opportunities at Kudler

iii. Generic strategy that Kudler is pursuing and why?

iv. Tactics to implement the strategy

v. Continuous improvement that needs to be updated strategy at Kudler

vi. Conclusion

vii. References

Introduction

Kudler Fine Foods and it creation employs the modern technology in its best form. Kudler Fine Food implement steps in its strategic management process and able to identify what makes the organization have a sustained superior performance. For every decision employed at Kudler Fine Food, the external and internal environment data are used to determine the organization's strategic intent, mission and its core values that make the organization what it is and stands for. Kudler Fine Foods from observation conducts analysis of the organization strengths, weakness, opportunities, and threats. From time to time they evaluate the organization internal resources and capabilities. The ability of Kudler Fine Foods to chose the appropriate business strategy at corporate and business-unit level have contributed to it success.

Changes in technology and how it has created business opportunities at Kudler

From the creation of the internet initially, IBM realized what an important tool it was in its workplace, thereby creating a intranet initially within it organization and the same trend is followed by Kudler-It has an intranet that caters to the employees needs and also enable them to pass information within the organization. The internet was also used as tool to serve their intended customers about their plan of operation and the services they render-like a voice in the community. The various business locations were listed and the corresponding maps in real time from whatever location you are coming from. The Webmaster was able to identify the customer needs to visit the store, so this tools was provided on the internet site. The pictures placed at the various department sites shows the image that which Kudler seeks to portray to its intended customers and the quality of the products they serve. Kudler Fine Foods also boasted that if you are not satisfied, your purchase is free (UOP Kudler, 2004). From this statement, Kudler is employing the motto for their service directly on the internet such that they would be known for it. Canon was able to identify its core business-patentable, category-killer technology in high margin areas that it knows well, including optics, imaging and printing. And they have adopted a two-pronged strategy -cutting cost, making suppliers more efficient and speeding up its product development. Also they have moved into the digital age by establishing alliances with companies that know the networking and computer world better than Canon (Gomez-Mejia 2002). The network arrangement at Kudler shows that alliances have been formed and they are employing their services in their network topologies. From the computer arrangement, they are employing the use of the local area network in the design of their network. "A local are network (LAN) at one end of the spectrum consists of interconnected computers, printers, and other computer equipment that share hardware and software resources in close physical proximity" (Palmer 2003). The databases created show that the basic elements of databases were understood and how crucial they are to the design process. Service request can also be created at the internet site by the various managers such that coupon can be included. The tax calculator was included at the intranet site to make managing the orders that managers place easier for them to calculate and report directly in their reports.

Generic strategy that Kudler is pursuing and why?

Kudler Fine Foods employs the vertical integration strategy whereby a firm acquires businesses that are supply channels or distributors to it primary business ( Gomez-Mejia 2002). This allows them to produce their own products, which are referred as backward integration, and distributing its own outputs is forward integration (Gomez-Mejia 2002). In doing so, it gives Kudler a greater control and allows them to reduce their overall costs and uncertainty.

Tactics to implement the strategy

Kudler needs to find a way to know the business of its supplier or its distributors, so as to reduce cost and the uncertainty that comes with doing business with them. In doing so, they stand a better of surviving at long run in the market they intend to dominate-one stop shop. Kudler need to employ the porter's model so as to be competitive. Kudler needs to analyze the threat of new competitors, the bargaining power of suppliers, the bargaining of its customers, threat of substitute product or services and rivalry among existing firms in the industry (Turban 2003). From the products they offer, they have incorporated the bargaining power of customers into consideration and providing substitutes in the same product line. The business level strategy should be a mix of cost-leadership strategy with differentiation strategy built in. In doing so, they are positioned to always increase their earnings. In cost leadership, it requires firm to carry out its activities