Strategy Management

ACKNOWLEDGEMENT

We express our deepest gratitude to Ms. Quratulain Muqarab for providing us with guidance and the vigor to move forward with the assigned work. For helping us with necessary details to carry out this report and learn tremendously along the way. Without his help we would not have been able to accomplish the task on time. We would also like to thank all retailers that shed light on butter products and marketing scenario and customer response. Appreciation of work done online about the industry and from which we took help in completing the report.

Contents

McDonalds        

McDonald’s Pakistan history        

McDonald’s Vision: (proposed)        

McDonald’s Mission:        

Analysis of Components present in Mission Statement:        

Analysis of Components missing in Mission statement:        

Analyzing the Characteristics of Mission Statement:        

Proposed mission statement:        

Industry Analysis:        

Key Driving forces affecting the industry:        

Market definition of McDonalds:        

Market share:        

Market growth rate:        

Market structure:        

Market Size        

Market Segmentation, Targeting and Positioning:        

Strategic Direction:        

Marketing strategy        

Differentiation strategy:        

Benefits achieved by McDonald’s following a differentiated strategy:        

Competitor Analysis:        

Major Competitor:        

Minor Competitor:        

Factors that contribute towards competition are        

Sustainable competitive advantage        

I.        INPUT STAGE        

SWOT Analysis:        

Strength: (Internal)        

Also caters the small kids        

Customer loyalty        

Great variety in menu        

Drive thru        

Breakfast        

Weakness: (Internal)        

Unhealthy food menu        

Decreased advertising        

No variety beef burgers        

Opportunities: (External)        

Increasing demand for healthier food        

Add more variety especially beef burgers        

The growing market potential        

Threats: (External)        

Trend towards healthy eating        

Local and international fast food restaurant chains        

Terrorism and threats        

Porter five forces        

Competitive rivalry        

The Threat of new entrants        

Supplier bargaining power        

Buyer Bargaining Power        

The Threat of Substitutes        

EFE MATRIX        

Explanation        

II.        MATCHING STAGE        

IE Matrix        

BCG Matrix        

Grand Strategy Matrix        

Strategic Map        

III.  DECISION STAGE        

Quantitative Strategic Planning Matrix (QSPM)        

Strategy Implementation        

Action Plan        

Policies        

Human Resource        

Marketing        

Finance        

Quality Assurance        

Recommendations:        

Conclusion        

McDonalds

McDonald’s Pakistan History

McDonald’s is the largest and best known global food services retailer with more than 30,000 restaurants in 121 countries. Our outstanding brand recognition, experienced management, high-quality food, site development expertise, advanced operational systems and unique global infrastructure ensure a position that enables us to capitalize on global opportunities. We plan to expand our leadership position through great tasting food, superior service, everyday value and convenience. McDonald’s Pakistan is part of the Lakson Group of Companies, a leading business house in Pakistan.