Sugar Pop Truffles Business Plan

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Sugar Pop Truffles

https://www.facebook.com/SugarPopTruffles/?ref=hl

FEBRUARY 2016

Anne Marie Malagar

Alison Marie V. Reña

Cey Parañaque

Jean Torres

Niel Rosal

Table of Contents

Executive Summary

• The capital needs of the business is 700,000
• We used the money by producing ingredients, equipment and machineries

Description of the Business

• The industry sector where the business falls into direct sales
• The business is  New
• The ownership status of the business is corporation
• The target customers are the students and teachers
• The size of the market ….
• The product and service is distributed by the ….

Description of the Product or Service

Determination of the Market Share

Number of prospects in the target market

Frequency of Purchase per year (average)

Total number of purchases per year

Average payment per purchase

Projected total industry sales per year

Percentage the firm can attain

THE FIRM’S MARKET SHARE

Market Strategies                                                                                                                                                                Sales

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Promotion Strategy

1. Advertising Aspects:

1. Advertising Budget : 15,000
2. Positioning message : “ Heaven in a Bite”
3. First year’s media schedule :

1. Packaging
2. Public Relations
3. Sales Promotion
4. Personal Sales

Analysis of the Competition

A Comparison of the Strengths and Weaknesses

Of Competing Firms

Organizational Structure

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Operating Expenses

Capital Requirements

Cost of Goods Sold

Income Statement

Sugar Pop Truffles

Projected Income Statement

For the Year 2016

Gross Annual Sales

Less:

        Food Cost

Gross Profit

Less:

        Operating Costs

                Rent

                Salaries

                Utilities, insurance

                        Overhead

                Owner salary

Net Profit

Balance Sheet

Sugar Pop Truffles

Projected Balance Sheet Statement