Swot Analysis Of Tesco Brent Park

Tesco's current position:

Tesco has steadily increased its market share-the percentage of the market that it holds-at the expense of rivals, and this trend shows no sign of shopping.

As the result of this growth, tesco has become the UK's largest retailer. During 2004, the company's sales rose by 8.3 percent compared with the previous year. Its profit for the financial year 2004/5 is expected to exceed Ј2 billion (that is Ј2,000 million).one pound in every twelve spent in a tesco store.

In 2004, the company opened 64 new stores and expanded the range of retail outlets it operates. But tesco does not just rely on sales through it sales: it is the world's largest internet retailer and its e-business is operational in a number of countries throughout the world.

The company has performed well in food sales, but recently has begun to enjoy strong sales growth in non-food items such as Clothing.the Company has also entered new markets by:

* Becoming an internet service provider (Isp)

* Operating a mobile phone service

* Issuing credit cards

* Selling online music.

The company carries out all its activities under the tesco brand. The company believes that this brand is trusted and that consumers recognise that it represent value for money.

Aiming to take over apple I tune

Supermarket group Tesco is launching itself into the world of digital music with an online download service designed to take on the might of Apple's iTunes.

But to power the service, which is launched today, the supermarket has picked technology from Microsoft - meaning owners of Apple's very popular iPod player will not be able to buy, download and listen to music from Tesco.com.

The tracks and albums Tesco will be selling will be available to owners of a wide range of digital music players, some of which are considerably cheaper than an iPod.

"When you buy a DVD you wouldn't expect the retailer to dictate what player you played it on would you?" said Tesco.com chief executive Laura Wade Gery. "And yet that is exactly what is happening in this market. As the price of portable digital music players falls, customers will demand more choice. That is what we are delivering."

It is also digitising music at a higher standard than some other competing music services which