Swot Analysis Of Virgin Group

SWOT Analysis of Virgin Group

1. STRENGTHS

* Strong brand name.

* Experienced in two different kinds of distribution

- Stationary trade

- Mail ordering

* Location.

- Geopolitical position is good for business.

* Co-existence in the region of 2 seaports and an international airport with direct possibility of export.

- Variety of exports possibilities.

* Large land resources.

- Existence of a powerful technical basis and building firms.

* Ecologically clean environment.

- > 100 km of virgin beach.

* Historical diligence.

- Initiative of local municipal authorities, arranged cultural-educational network and possibilities of development.

* Tradition in industry and an availability of labour force.

* Superior product performance vs. competitors.

* Right product, quality and reliability.

* Expanded IT Sector.

* Highly skilled workforce.

* High budget and enough money for business.

* Less integrated than other big groups like Daimler or Smiths Industries so higher flexibility.

2. WEAKNESSES

* Too loose supervision

* Sluggish communication

* Lack of a strategy for development of ports

* Bad transport communication with the port

- Bad organisation of intermodality (connections between transport systems)

* Inherited nature damages made by industrialisation.

- Inventory of environmental conditions is never made

* Demographical situation becomes worse

- Pessimistic attitude toward changes

- No