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Strengths: Firms strengths are its resources and capabilities that can be used as a basis for developing competitive advantage. Kerry Group’s strengths include its:

Strong Brand Names:

With easily recognisable logos and famous brand names such as Denny, Low- Low, Ballyfree, Charleville and Dawn, it is easy to see why the Kerry Group’s products are among the most recognisable in Ireland and the UK.

Access to Distribution Networks:

Kerry Group has a strong national distribution network across all trade channels in the UK and Ireland. Kerry Groups’ maintenance of close links with leading retailers ensures that they are stocking the right product ranges in the right stores in a way that makes it easier for the consumer to shop. Convenience, independent and forecourt retailers are all important sectors to which the Kerry Group dedicates a full chilled-foods delivery service. Kerry Groups’ punctual delivery service and high quality stock insure good relations with Tesco, Dunnes Stores, Superquinn, Iceland, Asda and Marks and Spencers to name but a few.

Collaboration:

Kerry Group works with relevant organisations and government bodies to promote the best possible solutions to questions of health and nutrition. They actively participate in food and nutrition groups, ensuring an industry wide approach to diet and nutrition issues. They also believe in contributing to and co operating with health organisations in supporting national health awareness campaigns.

Customer Relations:

The Kerry Group is committed to providing the best quality customer service by keeping customers informed. Kerry Group provides the clear information necessary for consumers to make informed choices. This is achieved