Tata Nano In Europe

Tata motors are the largest Indian Automobile company which had revenue of $7.2 billion in 2006-2007. Established in 1945 it’s a household name in Indian market. The brand name and trust associated with this name is unparallel.

Some of the facts relevant to the company:

 Leader in commercial vehicles in each segment

 Second largest in passenger vehicle market

 5th largest manufacturer of medium and heavy commercial vehicle

 World’s second largest heavy and medium bus manufacturer

 First Indian engineering company to be listed in NYSE

Vision: “best in the manner in which we operate, best in the products we deliver and best in our value system and ethics." [http://www.tatamotors.com/our_world/profile.php]

R&D is the key to TATA’S success story. With over more than 1400 scientists and engineers working continuously in different projects have helped them come with successful products in the offering.

Product line:

Passenger Car and Utility Segment

• Tata Safari: First sports utility vehicle in India

• Tata Indica: First indigenously manufactured passenger car

• Nano: World's least expensive car

• Sedan Indigo

• The station wagon Indigo Marina

• Tata Sumo

Commercial vehicles

• Tata Ace: India's first indigenous light commercial vehicle

• two-tonne truck

• heavy dumpers

• multi-axled vehicles in the above 40-tonne segment

• dump trucks

• tractor-trailers

• mixers

• cargo applications

Passenger buses

• 12-seaters to 60-seaters вЂ" in the light, medium and heavy segments

• Magic, a four-wheeler public transport developed on the Ace platform

• Winger, a maxi-van

Tata motors Distributor network

Tata motors have crossed the Indian border and have PAN world customers. Today the their products span global markets like Europe, Africa, the Middle East, South and South East Asia and Australia....

Tata Nano

The great wonder car by Tata’s has stunned the entire world. Critics who often said that it was not possible to make a car at a price below $3000 where taken to a back sit when Ratan Tata the chairman of Tata Motors unveiled this car in New Delhi at a price of $2500. Since then it has been in lime light and has been making news in the auto sector through out the world.

[http://tatanano.inservices.tatamotors.com/tatamotors/index]

Stylish and comfortable

 Designed as a family car with roomy passenger compartment, tall roof and generous leg space

 Can seat 4 people comfortably and four doors with high seating position make ingress and egress easy.

 Length 3.1 meter, width 1.5 meter and height of 1.6 meter and has adequate ground clearance. Made for busy roads as well as rural roads

 Has a mono volume design with wheels at the corner and power train at the rear enables it to uniquely combine both space and manoeuvrability, which will set a new bench mark

Fuel efficient Engine

 Rear wheel drive, two cylinders, 623 cc, 33 PS, multi point fuel injection petrol engine

 Minimized weight with a lean design strategy makes it a highly fuel efficient vehicle

 An electronic engine management system which controls the performance

 Top-speed of about 90 kmph

Environment Friendly

 Its tail pipe emission performance exceeds regulatory requirements.

 The car meets the Bharat Stage-III emission norms and Euro 4 norms* Brakes: Equipped with Front disk and rear drum brakes

Meets all safety requirements

 Has a strong passenger compartment, with safety features such as crumple zones, intrusion-resistant doors, seat belts, strong seats and anchorages, and the rear tailgate glass bonded to the body

Tubeless tyres further enhance safety

 Has cleared frontal crash test and side impacts

SWOT ANALYSIS - NANO

Strength Weakness

 Cost is very attractive

 Looks are attractive, even looks better than many luxurious cars from outside

 Mileage of 20-26 km/lt