Text Report

Text Report # 1

Part A Text Production

Laurence Behrens and Leonard J. Rosen, " Quotation, Avoiding Plagiarism and Critical Reading" (35-75)

Statements: Summaries, Paraphrases, and Quotations

1. Quotation on Quoting: " A quotation records the exact language used by someone in speech or writing."

2. Quotation on False Analogy: " Comparing one person, event, or issue to another may be illuminating, but it may also be confusing."

3. Summary of Using Ellipses: An ellipsis is used when you want to use a quotation but you do not use every word in that quote. You must use an ellipsis mark so the reader is clear that the changes were not part of the original quote.

4. Summary of When to Quote: You use a quote when the authors language is memorable and will grab the readers attention, in a better way then you may be able to. Quotations make your point more clear and making the same point in your own words, you may take away the effectiveness of the point. Also, quoting may give your paper credibility if you are quoting a reputable person.

5. Paraphrase of Logical Argumentation: (original) "To be convincing, an argument should be governed by principles of logic-clear and orderly thinking" (57). (Paraphrase) In order to convince your reader, your argument should have logical reasons and be clear and presented in an orderly fashion.

6. Paraphrase of Non Sequitur: (original) " Non Sequitur is Latin for 'It does not follow'; the term is used to describe a conclusion that does not logically follow the premise" (61). (Paraphrase) The term non sequitur means it does not follow. This is used to describe a conclusion that does not conform to the previous statement.

Part B, Critical Analysis:

Jib Fowles, "Advertising's fifteen Basic Appeals" (657-75)

Courtland L. Bovee and William F. Arens, "The Indictments Against Advertising" (685-91)

Abstract

Chapter thirteen of our text does not focus on the ethical values of advertising, but the thought process behind each advertisement. Fifteen basic appeals are the backbone of the advertising industry, yet they also have their critics.

Critical Analysis:

Harvard University has stated that the average American comes across nearly 500 advertisements in a single day, Popular media expert Jib Fowles indicates in this essay, " We live an a blizzard of these messages and have learned to turn up our collars and ward off most of them"(Fowles 658).