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The Santa Fe Grill Case

Essay by   •  April 25, 2016  •  Case Study  •  1,180 Words (5 Pages)  •  1,341 Views

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The Santa Fe Grill Case

  1. Specific Variables:
  1. Demographic Characteristics- Sex, Age, Weight, Race, Income Level, Households, Living Arrangements
  2. Economic Characteristics- Average Household Income, Other Restaurant Incomes, Population Size, Population Growth
  3. Competitive Dimensions- Companies that Hold the Market, Other Mexican Restaurants
  4. Other Factors: Percent of Income used to Eat at Restaurants, Weather, Crime Statistics

Houston Population:

1953631

100.00%

 

 

 

Sex and Age

 

 

Male

975551

49.94%

Female

978080

50.06%

 

 

 

Under 5 years

160797

8.23%

5 to 9 years

154638

7.92%

10 to 14 years

139691

7.15%

15 to 19 years

138762

7.1%

20 to 24 years

161754

8.28%

25 to 34 years

354444

18.14%

35 to 44 years

305738

15.65%

45 to 54 years

235249

12.04%

55 to 59 years

79055

4.05%

60 to 64 years

59438

3.04%

65 to 74 years

93086

4.76%

75 to 84 years

53439

2.74%

85 years and over

17540

0.9%

 

 

 

Median age (years)

30.9

 

 

 

18 years and over

1416973

72.53%

Male[pic 1]

700510

35.86%

Female[pic 2]

716463

36.67%

21 years and over

1329344

68.04%

62 years and over

197956

10.13%

65 years and over

164065

8.4%

Male[pic 3]

66747

3.42%

Female[pic 4]

97318

4.98%

 

 

 

Race

 

 

One race

1892153

96.85%

White[pic 5]

962610

49.27%

Black or African American[pic 6]

494496

25.31%

American Indian and Alaska Native[pic 7]

8568

0.44%

Asian[pic 8]

103694

5.31%

Asian indian[pic 9]

20149

1.03%

Chinese[pic 10]

24001

1.23%

Filipino[pic 11]

7890

0.4%

Japanese[pic 12]

2519

0.13%

Korean[pic 13]

5544

0.28%

Vietnamese[pic 14]

32261

1.65%

Other Asian[pic 15]

11330

0.58%

Native Hawaiian and Other Pacific Islander[pic 16]

1182

0.06%

Some other race[pic 17]

321603

16.46%

Two or more races

61478

3.15%

 

 

 

Hispanic or Latino and race

 

 

Total Population

1953631

100.00%

Hispanic or Latino(of any race)

730865

37.41%

Mexican[pic 18]

527442

27%

Puerto Rican[pic 19]

6906

0.35%

Cuban[pic 20]

4970

0.25%

Other Hispanic or Latino[pic 21]

191547

9.8%

Not Hispanic or Latino

1222766

62.59%

White alone[pic 22]

601851

30.81%

 

 

 

Relationship

 

 

Total Population

1953631

100.00%

In households

1920375

98.3%

Householder[pic 23]

717945

36.75%

Spouse[pic 24]

310066

15.87%

Child[pic 25]

598596

30.64%

Own child under 18 years[pic 26]

455640

23.32%

Other relatives[pic 27]

183154

9.38%

Under 18 years[pic 28]

69054

3.53%

Nonrelatives[pic 29]

110614

5.66%

Unmarried partner[pic 30]

36538

1.87%

In group quarters

33256

1.7%

Institutionalized population[pic 31]

18819

0.96%

Non-Institutionalized population[pic 32]

14437

0.74%

 

 

 

Households by Type

 

 

Total Households

717945

100.0 %

Family households (families)

457549

63.73%

With own children under 18 years[pic 33]

237709

33.11%

Married-couple family[pic 34]

310066

43.19%

With own children under 18 years[pic 35]

159315

22.19%

Female householder, no husband present[pic 36]

109723

15.28%

With own children under 18 years[pic 37]

63252

8.81%

Non Family households

260396

36.27%

Householder living alone[pic 38]

212718

29.63%

Householder 65 years and over[pic 39]

44856

6.25%

 

 

 

Households with individuals under 18 years

271105

37.76%

Households with individuals 65 years and over

122037

17%

 

 

 

Average Household size

2.67

Average family size

3.39

 

 

 

Housing Occupancy

 

 

Total housing units

782009

100.00%

Occupied housing units

717945

91.81%

Vacant housing units

64064

8.19%

For seasonal, recreational, or occasional use

4169

0.53%

Homeowner vacancy rate (percent)

1.6

Rental vacancy rate (percent)

8.7

 

Household Income Levels

Houston, TX

Texas

United States

Less than $10,000

70,248

9.43%

678,487

7.97%

8,541,381

7.5%

$10,000 to $15,000

37,343

5.01%

391,180

4.59%

5,034,842

4.42%

$15,000 to $20,000

42,103

5.65%

445,142

5.23%

5,858,403

5.14%

$20,000 to $25,000

43,205

5.8%

442,032

5.19%

5,792,898

5.09%

$25,000 to $30,000

42,874

5.75%

437,534

5.14%

5,651,159

4.96%

$30,000 to $35,000

44,195

5.93%

447,125

5.25%

5,789,460

5.08%

$35,000 to $40,000

38,656

5.19%

399,964

4.7%

5,184,081

4.55%

$40,000 to $45,000

43,671

5.86%

465,050

5.46%

6,090,540

5.35%

$45,000 to $50,000

34,703

4.66%

387,744

4.55%

5,191,514

4.56%

$50,000 to $60,000

62,789

8.42%

719,377

8.45%

9,833,682

8.63%

$60,000 to $75,000

68,769

9.23%

870,793

10.23%

12,145,172

10.66%

$75,000 to $100,000

76,808

10.31%

1,045,811

12.28%

14,609,239

12.83%

$100,000 to $125,000

47,796

6.41%

680,463

7.99%

9,332,925

8.19%

$125,000 to $150,000

29,037

3.9%

382,595

4.49%

5,152,822

4.52%

$150,000 to $200,000

26,877

3.61%

338,982

3.98%

4,548,486

3.99%

$200,000 to $250,000

10,084

1.35%

119,533

1.4%

1,597,543

1.4%

$250,000 to $500,000

12,942

1.74%

140,696

1.65%

1,899,913

1.67%

$500,000 or more

13,186

1.77%

120,782

1.42%

1,646,187

1.45%

Total Households

745,287

8,513,290

113,900,247

                                                        Houston        Texas                        USA

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