Thermokool Ppt

Project Title:

FNATFF- THERMOKOOL

Project Working Title:

THERMOKOOL

Proponent Secretary:

ENGR.M. TARIQ

Proponent Agency:

FNATFF

Prepared by:

ENGR. M. FAHEEM ABID (11906), ENGR. SHK. M. FAISAL (28518), ENGR. NASIR MEHMOOD(28514), ENGR. TARIQ HAYAT (28511), ENGR. M. ALTAF (28504), ENGR. M.FAISAL IQBAL (28509)

Position

Title/Name/Organization

Phone

E-mail

Project Sponsor

CEO/ENGR.M.FAHEEMABID/

+923312823446

engr.mfaheemabid@gmail.com

Program Manager

ENGR. NASIR MEHMOOD

+923343010158

nasir786mehmood@gmail.com

Project Manager

ENGR. SHK. FAISAL

+923453347121

engr.smfaisal@hotmail.com

Proponent Cabinet Secretary

ENGR. M . TARIQ

+923212767459

tariqhayat018@live.co.uk

Proponent Agency Head

ENGR. M.FAISAL IQBAL

+923132780237

faisalali2@yahoo.com

Customer (User) Representative(s)

Head

ENGR. M.  ALTAF

+923333002067

altafkhowaja40@gmail.com

Other

NIL

NIL

NIL

Keeping the summer season and load shedding in mind our company FNATFF is launching a thermodynamic cooler named as THERMO-KOOL. Our main aim is to help people preserve their food by the cool effect of our product when there is no refrigerator. Our product is made up of plastic, glass foam and glass. The water filled in the space provided in the pot evaporates and cools the pots and preserves food without using electricity.

It’s an innovative product and up till now no one has use the phenomenon of thermodynamics for such type of product. Due to its indifferent application, its innovative cooling system and variable sizes.

We will be following our Customer Driven Marketing Strategy and initially for the introduction period our segmenting variable would be Geographic, because in the introduction period our target market would be some urban areas and flood effected rural areas but later on the growth stage we would go for Market Development and will opt for Mass Marketing. For the distribution all three ways of distribution channels will be used.

In the introductory and growth phase it will be a Question mark in BCG matrix because it’s a new product and lack of public awareness; but its innovation will make it a star product very soon. For the first year FNATFF has target to sell 5,000 sets of Thermo-Kool and will be using 15% of the annual sale for advertising budget. In future the FNATFF has a plan to introduce a large size Thermo-cool bank for the fruit and vegetable markets and wholesalers.

1. Initially when we will launch the product, how much pieces to be introduced for fail safe economic condition.
2. What is the marketing strategy and how can we advertise the Thermo-kool?
3. How can we make this product popular and cost effective in the targeted area?
4. What is the price need to be set during promotional campaign period or discount offer to be given for the different sectors?

Commonwealth or Agency Strategic Plan – Initiative or Critical Issue

Project Business Objectives

1.Market introduction stage

1. Investments are high
2. Slow sales volumes to start
3. Little or no competition –due to innovation
4. Demand has to be created
5. Customers have to be prompted to try the product makes no money at this stage

2. Growth stage

1. Market penetrating price
2. Sales volume increases significantly
3. Profitability begins to rise
4. Public awareness increases competition begins to increase in establishing market

3. Mature stage

1. Cost per customer are lowered as a result of production volumes increasing and experience curve effects
2. Sales volume peaks and market saturation is reached
3. Increase in competitors entering the market
4. Prices tend to drop due to the proliferation of competing products
5. Brand differentiation and feature diversification is emphasized to maintain or increase market share.

4. Saturation and decline stage

1. low cost per customer
2. sales volume decline or stabilize
3. prices, profitability diminish
4. Profit becomes more a challenge of production/distribution efficiency than increased sales.