Tiffany & Co.

TIFFANY & CO. Ð'®

Introduction

Tiffany & Co. is a leading US luxury jewelry company. For more than 150 years, Tiffany & Co. have been designing exquisite jewelry that highlights the incomparable beauty of diamonds. The designations TIFFANY Ð'® and TIFFANY & CO. Ð'® are the principal trademarks of Tiffany, as well as serving as trade names. Through its subsidiaries, the Company has obtained and is the proprietor of trademark registrations for TIFFANY Ð'® and TIFFANY & CO. Ð'®, as well as the TIFFANY BLUE BOXÐ'® and the color TIFFANY BLUEÐ'® for a variety of product categories in the United States and in other countries.

History

Tiffany & Company is a jewelry company founded by Charles Lewis Tiffany and John B. Young in New York City in 1837 named “Tiffany & Young”. Tiffany Jewelry is considered one of the finest jewelry companies in the world. Tiffany & Co. has opened stores in major cities all over the world. Tiffany’s had a revolutionary policy that each item's price was NON-negotiable. In 1853, Charles Lewis Tiffany assumed control of the entire company and has since expanded to selling high-end household items as well. He also renamed the company as “Tiffany & Co.”. Tiffany’s headquarters on New York's Fifth Avenue at 57th Street is a popular tourist attraction; largely as a result of the 1961 movie Breakfast at Tiffany's which starred Audrey Hepburn (wearing a fabulous diamond brooch).

Products

Since 1837, Tiffany & Co.’s products have come to include everything from diamond solitaire engagement rings to sterling silver key chains. A complete list of products follows:

пЃ¬ Fine jewelryвЂ"diamonds, pearls, colored stones, platinum, gold, and silver

пЃ¬ Engagement/bridal jewelry

пЃ¬ Timepieces

пЃ¬ Sterling silver goods (other than jewelry)

пЃ¬ China

пЃ¬ Crystal

пЃ¬ Stationery

пЃ¬ Fragrances

пЃ¬ Personal Accessories (key chains, money clips, etc)

Tiffany offers an extensive selection of Tiffany & Co. brand jewelry at a wide range of prices. In Fiscal 2007, 2006 and 2005 approximately 86%, 86% and 85%, respectively, of Tiffany’s net sales were attributable to Tiffany & Co. brand jewelry.

Tiffany & Co. Product Catalogue

Engagement Ring

Diamond Ring

Bracelet in Sterling Silver

Timepieces вЂ" Men’s Watches

Fine Jewelry вЂ" Gold Earrings

Bracelet in Sterling Silver

Bracelet in Sterling Silver with Pearls

Necklace in Sterling Silver

Fine Jewelry вЂ" Diamond Earrings China вЂ" Vase & Bowl

Stationery вЂ" Journal Cover

Crystal вЂ" Candlesticks

Fine Jewelry вЂ" Pearls Bracelet

Fragrances - Menв„Ñž Sport Cologne

Key Ring in Sterling Silver

Key Ring in Sterling Silver

CUSTOMER

Tiffany & Company serves a customer base of householders and businesses world-wide. As a luxury brand, Tiffany often attracts upper and mid-income customers. Tiffany operates in 184 locations in 17 countries.

2007 United States Japan Other Countries Total

Number of locations 64 52 51 167

Number of new locations 7 4 10 21

Closed (1) (3) вЂ" (4)

End of year 70 53 61 184

USA Customers

Tiffany & Co. consists of sales in its branch stores, internet sales, catalogs, and business-to-business direct selling in the United States.

U.S. Branch Stores

Tiffany has 70 branch stores in the United States.

U.S. Internet Sales

Tiffany distributes a selection of more than 3,500 products through its website at www.tiffany.com for purchase in the United States. Business account holders may make gift purchases through the Company’s website at http://business.tiffany.com.

Catalogs

Tiffany also distributes catalogs of selected merchandise to its proprietary list of customers and to mailing lists rented from third parties.

Business-to-Business Sales Division

Tiffany’s Business Sales Division sales executives call on business clients throughout the United States, selling products drawn from the retail product line and items specially developed or sourced for the business market, including trophies and items designed for the particular customer.

International Customers

Tiffany & Company’s international customer base consists of sales in Tiffany & Co. stores and department store boutiques outside the United States. It also consists of business-to-business and internet and wholesale sales of Tiffany & Co. products outside the United States

International Branch Stores

Tiffany & Co. has 53 branch stores in Japan and 61 stores