Trip Advisor Review and the Time out Magazine Article

The World Wars that our history has witnessed can be of great interest to many. The online “Trip Advisor Review” is written by a tourist who has visited the Imperial War Museum. Its purpose is to inform the audience on what a tourist or parent can expect at the museum. It’s intended audience is tourists in London who are looking to visit this historical sight. This leads the reader to the message of the Imperial War museum being a place for anyone however, it reflects on the consumer identity and portrays it as being mediocre. The next text, “The Time Out Magazine Article”, is a satirical magazine advertisement and was written on April 7-13, 2011. It’s intended audience are Londoners who are employed. It holds the purpose to entertain the audience on the decision for one to go to the Imperial War Museum during their lunch hours. The satirical message of the text is that it will be a life changing experience and fulfill all your expectations. However, the actual message is that the museum is an overwhelming experience and mocks its features as it is a waste of time. The “Trip Advisor Review” and the “Time Out Magazine Article” both discuss the viewing process of the museum and what one can expect. However, the “Trip Advisor Review” is an ambiguous review from an actual tourist while the “Time Out Magazine Article” is a satire that indirectly discussed the foolishness of the museum. These similarities and differences work together to develop the main tone of the two texts which helps bring out their main messages.

Tone can be use in various ways that stimulates the actual message of a text to the reader. The first example of a tone is the quote “The Imperial War Museum was fine for both of us”. This quote uses the device, lexis, as the empty adverb ‘fine’ creates a compromising tone due to it not seeming to have overly pleased the tourist. This creates an apathetic mood within the readers as it doesn’t attract them as an audience. Furthermore, another example of lexis is from the second text, the “Time Out Magazine”, as a quote states “This place will be fun”. This creates a mocking tone as it again uses the empty adverb, ‘fun’, to create the parody on how the museum isn’t worth you time while mocking Londoners which creates a pensive mood within the audience. These two example both use the effects of lexis to however, develop a different tone as one develops the ambiguous character of the author