Tv Effects On Kids

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TV and It's Negative Effects on Kids

As the World Trade Center crumbles to the ground on September 11, 2001, billions of people watch on their television sets, many of them children. As the children sit around with their parents they see planes crashing into buildings, innocent civilians jumping from windows, and later on, they see firefighters and volunteers sifting through the rubble, pulling out bodies. The children try and comprehend what has happened but they have minds that are undeveloped and inexperienced. Just as they are about to ask a question, their parents shut off the TV and say, "It's time for bed."

What parents don't realize is that the TV plays a big role in a child's life. It teaches them new words and shows them things they have never seen before. Television surveyor A.C. Nielson, says children under the age of five watch about 23.5 hours of TV in a week. Most teenagers have watched approximately 15,000 hours of TV and have been exposed to over 350,000 commercials by the time they have graduated. (Waters, 1977, p.41) Without any control or guidance of what children see, TV can lead to psychological problems of distinguishing reality from fiction. Television is starting to take over the parent's significant role of how children behave, act and respond to the outside world.

Watching too much TV isn't good for anybody, but it creates a more dramatic effect on children since their brains are not fully developed which can cause

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physiological problems. They should be out playing sports or inside reading a book. Laura Bush said in a statement, "Children should not be exposed to violence on TV especially the terrorist attack that happened on September 11 in New York and Washington. Parents allowing their children to watch the aftermath should watch it with them to answer any questions that they might have."(Vancouver Sun, 2001, p. A24) Sara Weintraub, of Summerland B.C, says she saw her 10-year-old daughter watching the coverage on TV before she went to bed. Sara was awoken late in the night to hear her daughter screaming from a nightmare about civilians jumping from buildings, and rescuers pulling out dead bodies. (Vancouver Sun, 2001, p. A24) Sara never knew that TV had such a significant effect on her child and has now decided to watch TV with her child from now on.

If your wondering how your child got the idea for you to buy them that new toy or take them to the mall to get all the new clothes, the answer is simple, advertising. Advertising, which is played during commercials of every TV show, is targeted towards kids. This has become such a huge problem that psychologists and parent activists had a conference regarding exploitive advertising towards children. They discussed the ways that advertising effects children and the parent activists are trying to put a stop to companies targeting children in their ads. (Associated Press Online, 2001, p.1)

Susan Linn, a Harvard Medical school psychologist says, "Kids influence an estimated $300 billion dollars of family spending each year." She also talks about how marketing has changed over the past few years: "Comparing the marketing of

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yesteryear to marketing today is like comparing a BB gun to a smart bomb. It's enhanced by technology, honed by children and brought to us by billions of corporate dollars." (Associated Press Online, 2001, p.2) Companies know children are in the position to be taken advantage of and that's why experts estimate that more than $12

billion dollars a year is spent on advertising targeting children. (Associated Press Online, 2001, p.3) Children don't know how to interpret images and subliminal message at a young age and that is why parents need to accompany their children when watching TV.

Violence is something that happens in our everyday life and it seems to be happening more and more. Most TV shows that are aired, have some violence and in most cases, a lot of violence. When children constantly see this, they think and learn the behavior is normal and that it is the way they are supposed to act. According to Dr. John Murray, a professor of Developmental Psychology at Kansas State University, "neuro-imaging evidence confirms that watching violence is compelling, highly likely to be learned and can be easily recalled to serve as a model for children's future behavior." (Zdeb, 2001, p.B10) Violence is not something that a child is born with. He has to see it and learn it. Leonard Eron, a professor of psychology at the University of Michigan says, "Aggression is a learned behavior, it is learned at an early age, and media violence is one of its teachers. But because it is learned, there is hope it can be unlearned or never taught in the first place." (Mortimer, 1994, p.16) The reason that Leonard is performing these tests is to let

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parents aware that TV can influence their child to become aggressive and violent and to put a stop to access of violent programs on TV before it is too late.

Leonard was so convinced that TV violence affected kids, he did a survey of every 8-year-old in Columbia County, New York. He found an astonishing, unmistakable correlation between the amounts of violence youngsters saw on television and the aggressiveness of their behavior. Further