Uber Corporate Strategy

The Unity Group

The comparison between the local characteristic restaurant in the US and in Asia

Haodilao Hot pot VS Applebee

Haidilao

Profile

Founded with 10,000 RMB in 1994 in the small city of Jianyang, Haidilao, whose name roughly translates to “scooping treasure from the bottom of the sea” has since become the dominant hot pot restaurant chain in a country obsessed with hot pot. From the beginning, the company’s culture was based on Zhang’s personal values of kindness, and personal empowerment. Employees are given remarkable decision-making capabilities under the latter while drilled on imbuing every element of customer service with the former.

Some basic facts about the Haidilao Company:

1 the name Hai Di Lao says it all. It’s derived in part from a winning mahjong hand that snatches up the final game tile in a move described as hai di lao yue or “snatching the moon from the bottom of the sea.” –

2 consistently high across locations and over time.

3 people's attitudes towards HaiDiLao’s service are changing from curiosity and admiration at the beginning into the situation that everybody now making fun of it. Some people twist the essence of its service and exaggerate scope of it. So there is a famous saying on social network, human being cannot stop HaiDiLao being popular any more.

4 a great hotpot cooker with unique experience. Great hotpot cookers can be found all over the country but they share most similarities like any crowded place, full of noise and sweaty customers. In contrast, Haidilao hotpot extremely exploits the word “service” and by that way they create one great consuming experience that strongly impresses every new customer. This kind of difference exactly accounts for the big applause for this new brand.

Target Consumers

aim at customers willing to pay US$40-$50 per person, rather than the average US$20-$30 charged at its restaurants in China.

Restaurant Products

Waiter or Waitress will bring a pot to your table, put it on a burner, and then you order vegetables, thinly-sliced meats, fish, or anything else to cook in the boiling broth. The most common style includes a pot with chicken broth on one side, and chili oil on the other. It’s delicious simplicity, and comes in many forms throughout China. So you can grab your own sauces and sides from the sauce bar. Make your own concoctions up.

People who are in favor of the hotpot and the spicy flavor are a whole segment for the hotpot industry.  Haidilao has its own comparable advantage of its unique formula of the bottom soup.

Service

In Haidilao, even waiting for seats can be enjoyable. So they always starts with the door man waiting for you and welcoming you with a big smile. Another person waiting for you at the elevator and welcoming you again. If your table is not ready they offer you different drinks and kinds of chess on the desk, newest play cards aside and services like nail care for women and shoe care for men available all the time. During dining, you are provided frequently with warm hand towels, a pinafore with ethnic feature, hair string for girls, glass cloth in case that the drop splits to your glasses and a small plastic bag to put your big screen cell phone in. The waiter was almost like a personal butler, only a nod or look away. Even the restroom attendants and table cleaners turned their work into a good customer experience. All staff seemed to take great pride in their work and did Sterling jobs! When you order fresh (kung fu) noodles the chef comes out and gives you a noodle gymnastics band demonstration.Every waiter and waitress has the right to give you a free meal in particular situation. Also free valet parking.

This is guest experience and customer service to the max.
And they also provide service to come to your house with a hotpot and food and will come back to take it away and clean up your table.

Bar

No bar

Employee

it has an excellent managing group including thousands of passionate waiters and waitresses. Every worker there sincerely loves their work because the company treats them like family and offers great career skill training and health insurance to everyone, including their children’s entrance to kindergarten. The loyalty of their group is the most crucial advantage of Haidilao. Marketing is everyone’s responsibility in this company instead of limited within the marketing department.

Price of food

a little pricey with most fresh food, their typical guest check will cost $30 and more per person. price about double of average hotspot place.

Applebee

Profile

Applebee’s, the leading restaurant in casual dining, is located in 49 states and eight foreign countries.  The first Applebee’s opened up in 1986 in Kansas City, Missouri, and has since expanded to over 1,200 restaurants.  Applebee’s has a strong customer base, serving over 20,000,000 guests every month.  Applebee’s combines quality food with outstanding service and an inviting atmosphere, making them “America’s Favorite Neighbor.”  

Some basic facts about the Applebee’s Company:

1. Applebee's Neighborhood Grill and Bar is the leader in the restaurant industry's casual dining segment, with over 1,200 restaurants in 49 states and eight foreign countries

1. Applebee's serves nearly 20,000,000 guests per month, with a strong mix of day-and week-part visits

1. Applebee's marketing messages-"You Belong at Applebee's" and "America's Favorite Neighbor"-reinforce the concept's inviting atmosphere, "World Class Service" operating philosophy and largely suburban development pattern.

Target Consumers

Applebee’s average target consists of a core market including people between the ages of 35-54 years old, and a secondary market of those between the ages of 25-34.  In order to have a successful Applebee’s in the US. , the target market would be altered somewhat, due to the large numbers of young adults, who are under the age of 25.  The new target market would have 18-34 year olds as the primary target, with 35-54 year olds as the secondary market.

Restaurant Products

Applebee’s restaurant provides a need for a new fresh restaurant where people can enjoy a good meal or a refreshing drink. The restaurants that will fall as competition for Applebee’s will be Chevy’s, Red Lobster, and Olive Garden.  However, Applebee’s already has an established customer base.  Most people here have been to an Applebee’s and would enjoy having an Applebee’s in the area.

They have knowledge of the methods of preparing meats and vegetables in quantity lots as well as a knowledge of the cooking time and temperatures of various foods and methods of preserving their flavor and food value. They must also know the principles of personal and food sanitation.  Considerable knowledge of the dietary requirements for a variety of special diets and allowable substitutions for various food items found on diet menus.