United Airlines Benchmarking

United Airlines operates more than 3,700 flights a day on United®, United Express® and TedSM to more than 210 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United is also a founding member of Star Alliance, which provides connections for our customers to 842 destinations in 152 countries worldwide. (United Airlines)

Over the years United Airlines was faced with upset customers and employees. As a means or method to correct the issue with its consumers, the organization had decided to implement a (CRM) Customer Relationship Management tool to assist. On November 1, 2000 the organization Dash today announced a strategic alliance with United Airlines Mileage Plus(R) (NYSE: UAL) to provide a customized version of its popular dashBar(R) Web companion to the airline's 38 million enrolled Mileage Plus members. The United dashBar is a convenient software tool that simplifies online shopping with quick links and features offering discounts from United Airlines as well as 130 of the most popular stores on the Web. United dashBar users can earn free miles and receive real-time alerts of special offers and savings on the products and services in which they are most interested. As an added convenience, the United dashBar automatically fills in any online form with a single click. Mileage Plus members will earn 1,000 bonus miles just for trying the United dashBar. 500 miles will be awarded upon download of the United dashBar at http://www.dash.com/united and another 500 miles will be awarded for the first United dashBar transaction. After that, members can earn up to 11 miles per dollar spent at over 130 participating online retailers such as Buy.com, Barnes & Noble.com, Dell.com, PETsMART.com and JCPenney.com. The United dashBar provides access to United.com and the member's Mileage Plus account for quick checking of flight status, fares, and an earned mileage summary. This