Uphone

TABLE OF CONTENTS

EXECUTIVE SUMMARY 1

1 INTRODUCTION 2

1.1 BACKGROUND OF TELECOM INDUSTRY IN PAKISTAN 2

1.2 INDUSTRY BACKGROUND AT INTERNATIONAL LEVEL 2

1.3 COMPANY BACKGROUND 3

1.3.1 History of Ufone 3

1.3.2 Mission Statement 3

1.3.3 Vision Statement 3

2 COMPANY ANALYSIS 4

2.1 OPERATIONAL ANALYSIS 4

2.1.1 Operating Performance 5

2.2 FINANCIAL ANALYSIS 6

2.2.1 Ratio Analysis of Ufone 6

2.2.2 Future Financial Plans 6

2.3 HUMAN RESOURCE ASSESSMENT AT UFONE 7

2.3.1 Recruitment At Ufone 7

2.3.1.1 Internal Recruitment 7

2.3.1.2 External Recruitment 8

2.3.1.3 Direct Applicants 8

2.3.1.4 Referrals 8

2.3.1.5 Advertisements 8

2.3.1.6 Private Employment Agency 8

2.3.1.7 Through Vendors (Outsourcing) 8

2.3.1.8 Electronic Recruiting 9

2.3.2 Recruitment Procedure 9

2.3.2.1 Replying To Candidates 9

2.3.2.2 Scheduling Interview 9

2.3.2.3 Screening Process 9

2.4 MARKETING ANALYSIS 10

2.4.1 Marketing Department 10

2.4.1.1 Brand Marketing Department 11

2.4.1.2 Value Added Service (VAS) Department 11

2.4.1.3 International Roaming Department 11

2.4.1.4 Marketing Operations 12

3 ENVIRONMENTAL ANALYSES 12

3.1 INDUSTRY & MARKET ANALYSIS 12

3.1.1 Major Product Lines & Market Segments 12

3.1.1.1 Ufone Product Lines 12

3.1.1.2 Mobilink Product Lines 14

3.1.1.3 Telenor Product Lines 15

3.1.1.4 Warid Product Lines 15

3.1.1.5 Paktel Product Lines 16

3.1.2 Growth Rate of Telecom Industry 16

3.2 COMPETITOR ANALYSIS 16

3.2.1 Major Competitor 16

3.2.1.1 Mobilink 16

3.2.1.2 Telenor Pakistan 17

3.2.1.3 Warid Telecom 17

3.2.1.4 Paktel 18

3.2.2 Market Shares 18

3.2.3 Their Goals 19

3.2.3.1 Mobilink Goals 19

3.2.3.2 Telenor Goals 19

3.2.3.3 Warid Telecom Goals 19

3.2.3.4 Paktel Goals 19

3.2.4 Their Strategies 19

3.2.4.1 Mobilink Strategy 19

3.2.4.2 Telenor Strategy 19

3.2.4.3 Warid Telecom Strategy 19

3.2.4.4 Paktel Strategy 19

3.3