Values

E-Commerce

In today society people seek convenience and assurance purchasing items without leaving their homes. E-Commerce businesses allow consumers and companies access to the world-wide markets via the internet. Through such services customers reduce cost; transactions are made in a timely manner and provide an excellent level of customer service.

New York & Company, Inc. is an Apparel and Accessory retail store based in New York City. They have become on of the largest internet retail apparel stores in the United States. The retail store caters to women fashions and accessories. With 525 locations in 45 states New York & Co. has catalog, mail orders and television sales. New York & Co. has characteristics of a good E-Commerce Business.

Product Presentation

New York & CO distributes catalogs to their customers frequently. These catalogs have a variety of fashion styles such as business-wear, casual and swimwear. The styles cater to the fashion conscious women. The merchandise is presented by models of all ages, races, sizes. The advertised merchandise worn by the models are coordinated well. For example, a model wearing a casual outfit such as denim capris and tee-shirt will have on tennis shoes unlike other catalogs. The look is a complete casual outfit. The advertisement is very well prepared that one can imagine themselves in the merchandise.

Order Entry

When placing an ordering with New York & Co. the advertised product is describes in detail. The description will give the fabric in which the product is made; as well as the size, color and length. The order forms are not complicated. Allotted spaces are provided for the purchaser requested information: name, address, city/state, zip and phone number. The order entry form gives and the purchaser the choice of where the merchandise will be shipped. For example, an order is placed and it is being sent to someone as a gift indicated that persons address in the ship to: area.

Also, the order form give and example of an order with the item number, quantity and size as well as the page and description. This example makes it easy to follow when completing an order form. The order form gives a sizing chart that is divided into 3 sections of sizes. First chart of Misses sizes. The Misses chart gives the description of a Misses size woman. Normally the height: regular 5'4" - 5'7" and Tall: 5'8" - 5'11" with this a women will be able to determine what size she should order. These sizes for Misses are