Veggie Cake Marketing

Company Logo

Product Logo[pic 1]

1. Executive Summary

Veggie Cake is a health friendly product. It is an innovated pancake that provides a unique taste and good quality that will satisfy the needs and wants of the customers. Veggie Cake comes up with the idea from its main ingredients which are vegetables like malunggay leaves, carrots and squash. It is not the usual pancake; veggie cake is made up of a vegetable that is good for everybody’s health.

Improving the heathy habits of an individual will contribute to achieving and maintaining a healthy weight and lifestyle. Many of us are aware of the healthy benefits of eating vegetables but not all of us are fond of eating it, most especially kids. So, we came up to this idea of creating a veggie cake. We want the kids to enjoy eating our veggie cake without them knowing that they are actually eating vegetables. And for some individuals, our veggie cake can help them in maintaining their balance diet.

We established the business not just to introduce it to the market but also to let the customers know the importance of being health conscious individual.

1. Organizational Structure

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1. Mission, Vision and Objectives

MISSION

            To gain profit, our company made a competent and innovated food with vegetables that will surely satisfy our customer’s appetite without disregarding their healthy lifestyle.

VISION

            We envision that our company will be the first to introduce in making food with a healthy variant that is customer oriented and budget friendly.

OBJECTIVES

• To satisfy the needs and wants of customers.
• To strengthen the relationship of management and employees

LOCATION

        The business will operate inside and outside the school premises. Operations for business selling shall be conducted from 8:00 am to 4:00 pm. Our business will conducted for better satisfaction of the customers and each member of the group have shift schedule in selling products for better operations.

TARGET MARKET

        Our target markets are the people who are health and body conscious especially kids, students, vegetarian and even sporty person. Our ingredient is highly tested by the group members for the good quality of taste and presentation.

1. SWOT Analysis

STRENGTHS

• Cheap and abundant raw materials
• Sufficient funds
• Small capital
• Good quality of service
• Presence of skilled workers
• Enough equipment

WEAKNESSES

• Big demand for product
• Small capital
• Time management
• Availability of labor/manpower

OPPORTUNITIES

• Big demand for product
• Possibilities of good profit
• Poor quality of existing product
• Favorable government policy/support

THREATS

• Entry of many competitors
• Unfortunate event
• Increasing cost of production
• Shortage of raw materials at a given time

1. Financial Statement

VEGGIE CAKE COMPANY

SALES:

        1st day & 2nd day (only Tuesday & thursday) = P600.00

                10 boxes ( 4 pcs. Of veggie cake in each box) =P30.00

                in each day = P300.00

                in Two days/one week =P600.00

                in One month =P2400.00

        NET PROFIT PER MONTH = P2096.00

Cost Of Sales:

 PACKAGING                                

Burger Box (P2.00 each) (25pcs)                 =P50.00      

Spork (25pcs. Per pack)                                    =10.00        

Syrup Container (30pcs.) (P10.00  per pack)        =30.00                         

                                                               Total: P90.00        

HOT CAKE MIX

Butter (3/4)                  P 25.00

All purpose flour             48.50

Egg                                  15.00

Malunggay                            5.00

Baking powder                14.50

        Total:                      108.00        

SYRUP MIX                                  

All purpose cream                                           =P46.00