Verizon Business Model

Verizon was started on June 30, 2000 when GTE and Bell Atlantic Corp merged. Verizon is a 21st century however the companies that composed Verizon have roots that date back to the 19th Century at the beginning of the telephone era. The merger of Bell Atlantic and GTE were among the largest mergers in U.S. businesses history. Prior to the merger GTE was one of the world's largest telecommunications companies. Bell Atlantic was even larger than GTE. In 1999, Bell Atlantic and London-based Vodafone AirTouch announced that they had agreed to create a new wireless business with a single brand and a common digital technology, composed of Bell Atlantic's and Vodafone's U.S. wireless assets including 22 million households and more than 2 million business customers.

Verizon is the largest U.S. wireless company and largest wireless data provider, based on revenues. Verizon has an estimated 63.7 Million customers with 38 billion dollars in annual revenues. Verizon has become a household brand within the communication industry. You can purchase Verizon products from many sources. The company also provides other services such as; Internet connection, telephone land lines, cell phones and cable satellite provider.

Verizon utilizes various methods to sell their products. One of the most important ways of selling their products is from television advertisements. They also mass market

the products via direct mail, allowing the customer to view their products and make a decision of calling from their home. Verizon retailers and authorized dealers can be

found at almost every shopping center for those who prefer to buy directly from a live person. Verizon also sells their products by the internet for those who prefer to purchase through their computer. Verizon's financial statements indicate growth in sales.

Verizon Communications Inc. is a leader in delivering broadband and other wire line and wireless communication innovations to mass market, business, government and wholesale customers. In 2004 Verizon reported revenues of 65.7 billion dollars. In 2005 the revenue was 69.5 billion and in 2006 88.1 billion. These figures indicate an increase in the sale of their products. Verizon is able to increase their market share yearly by finding ways of attracting new customers and providing service to maintain their current clients. Verizon advertises that they have the largest and most reliable network in the nation. They also advertise that they are always working for the customer. The increase of revenue indicates that they are selling more of their line of products annually.

Verizon has a business model that differs from