Vodafone

How are you today?

Vodafone

Introduction

• Vision

• The History of Vodafone

• Key Performance Indicators

• Strategy

• Services Portfolio

• Environmental Scanning

• The Future

• Questions?

What is Vodafone about?

• Vision for the future

• Interest in the customer

• Staff orientated

• Results driven

• World wide philosophy

The Vodafone Vision

• To be the world's mobile communications leader вЂ" enriching customers' lives, helping individuals, businesses and communities to be more connected in a mobile world.

• Our customers use mobile communications to make their lives richer, more fulfilled, more connected. They will choose Vodafone because it is the best experience they can find.

• Through our leadership, our scale, our scope and our partnerships, Vodafone will bring online mobile services to the world.

• Vodafone will lead in making the mobile the primary means of personal communications for every individual around the world.

Vodafone Customers

• Vodafone customers have chosen to trust the group.

• In return, Vodafone must strive to anticipate and understand their needs and delight them with the services provided.

• Vodafone value customers above everything else and aspire to make their lives richer, more fulfilled and more connected.

• Vodafone must always listen and respond to each of its customers.

• Vodafone will strive to delight customers, anticipating their needs and delivering greater quality and more value, faster than anyone else.

Vodafone Employees

• Outstanding people working together make Vodafone exceptionally successful.

• Vodafone seek to attract, develop, reward and retain outstanding individuals.

• Vodafone believe in empowerment and personal accountability.

• Vodafone staff enjoy what they do.

• Vodafone believe in the power of its teams.

Passion for results

• Vodafone is action-oriented and driven by a desire to be the best.

• Vodafone is committed to be the best in all they do.

• Vodafone staff play their part in delivering results.

• Vodafone seek speed, flexibility and efficiency in all that it does.

Passion for the World

• Vodafone will help people of the world to have fuller lives вЂ" both through the services it provides and through the impact it has on the world around it.

• Vodafone recognise the responsibilities that accompany the growth the group has achieved.

• Vodafone will be a force for good in the world.

• A spirit of partnership and mutual respect is critical in all of its activities.

Key Performance Indicators

• Customer Growth at strongest for 3 years

• Over 4.3 million organic net additions in the quarter ended 31 December 2003, increasing customer based to over 130.4 million

• Increased ARPU (average revenue per user)

o UK пÑ"± Ð'Ј2 to Ð'Ј299

o Italy п‚ п‚ЈпЂÒ'п‚ пЃÒ'пЃЇп‚ пЂ п‚ЈпЂÑ-пЂµÐ¿Ð‚â„-пÑ"±

o Germany: stable

• Data revenues have increased by 2% (from 13.9% to 15.9%)

• Vodafone Group has currently 125m customers

• Vodafone Live вЂ" Currently 4.5m users

Vodafone are a First Tier Multinational Company

Operating Profit / Loss

• Group has operated at a loss for last three years, due to expansion of activities

o 2001: Ð'Ј6,989m